ITASCA, IL — Midas has joined the NASCAR Performance Network — an online marketing and locator service allowing NASCAR fans to quickly find automotive service professionals in their communities.
The NASCAR Performance Network is located on NASCAR.com, which averages more than 4.5 million unique users each month, according to NASCAR. Through this new partnership, Midas can now tap into that audience by being featured on the network. Information about Midas’ 1,900 service locations throughout the U.S. and Canada will be featured on the site.
“The relevant connection between NASCAR, NASCAR.com and the automotive industry allows the NASCAR Performance Network to help deliver the message of improving regular vehicle maintenance and being ‘Car Care Aware’,” said Mark Dyer, NASCAR vice president of licensing and consumer products. “Midas and its nearly 1,900 service locations are an excellent addition that NASCAR fans can choose from for their automotive service needs.”
NASCAR is driving consumers to the online shop locator through campaigns of television, print, radio and Internet advertising. Participating Midas shops will be identified as NASCAR Performance Network locations. Additionally, Midas shop employees will be able to take part in NASCAR online technical training programs.
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