Mayhew Steel Products Inc. (Mayhew Tools) has announced new sponsorship of Josh Bilicki and Rick Ware Racing at the Foxwoods Resort Casino 301 NASCAR Cup Series Race happening July 18 at New Hampshire Motor Speedway. Mayhew Tools will serve as a primary co-sponsor, along with Rich Mar Florist, on Bilicki’s No. 52 Ford Mustang.
By partnering with Josh Bilicki, who has competed in NASCAR Cup Series, NASCAR Xfinity Series, and NASCAR Gander and RV Outdoors Truck Series, Mayhew Tools will be able to increase its brand awareness given the enhanced presence at the track. The premium hand tool manufacturer started to incorporate racing sponsorships into its marketing strategy, helping them get their professional grade, American-made tools into the hands of automotive professionals who are immersed in the racing industry.
“We are thrilled to be sponsoring Josh Bilicki and Rick Ware Racing at this year’s New Hampshire Motor Speedway NASCAR event,” said John Lawless, president of Mayhew Tools. “This sponsorship will enable us to extend our reach and prominence at a national level in the racing industry, while also providing support to Josh and his team in doing what they love. That passion for ‘doing what you love’ is what fueled our company’s establishment over a century ago and is something we can continue to relate to today.”
Mayhew Tools has proven to be a supportive partner and sponsor to drivers and teams across the racing industry, including primary sponsors of Doug Coby Racing and the No. 10 car in NASCAR’s 2021 Whelen Modified Tour (WMT), official sponsor of the NASCAR WMT Pole Award, sponsor to the SGB Racing Team in the 2021 Pro Motocross Nationals as well as a few select rounds of the 2021 AMA Supercross, title sponsor in the Northeast Motorcycle Road Racing Series, as well as sponsor to Britt Gagne in the Triple Crown Series.
“I’m very excited to welcome back Rich Mar Florist and also bring a new partner aboard our program, Mayhew Tools,” said Bilicki, driver of the No. 52 Ford Mustang. “Both companies started from humble beginnings and with years of hard work, have grown to be leaders in their industries, which is the American dream. We wanted to honor that American Dream with a special American Flag inspired paint scheme. Both Rich Mar Florist and Mayhew Tools are both heavily involved in supporting racers, from a local to a national level, so I am looking forward to getting to New Hampshire this weekend and giving them a good run!”
The Foxwoods Resorts Casino 301 NASCAR Cup Series race at New Hampshire Motor Speedway will take place at 3 p.m. EDT on Sunday, July 18 and will be televised live on NBCSN.
Mayhew Tools are sold through an extensive network of global distributors, primarily serving the industrial, automotive, and hardware markets. For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com.
