OAK CREEK, Wis. – Master Lock has formed a new partnership with Mike Rowe, creator and host of Discovery Channel’s popular program “Dirty Jobs” and founder of mikeroweWORKS.com. Through Rowe’s mission of raising respect and appreciation for skilled labor, coupled with Master Lock’s commitment to providing innovative security solutions, the partnership aims to raise awareness for both, according to Master Lock.

To launch the partnership, Master Lock is making a substantial donation to the mikeroweWORKS foundation. The donation will support technical education scholarships and assistance to schools and institutes providing a technical curriculum.

Rowe, who calls himself a “perpetual apprentice,” has performed more than 300 of the dirtiest jobs throughout the country, and has worked in all 50 states on his hit show “Dirty Jobs.”

“Getting involved with the hard-working men and women who make civilized life possible has been an incredible experience,” said Rowe. “mikeroweWORKS is dedicated to them, and this partnership with Master Lock is another important step in raising the level of awareness for the growing skills-gap in America.”

This summer, Master Lock will launch a new line of security products designed to protect tools and equipment in the cargo area of pickup trucks and vans, especially those that are used for work. Rowe will help introduce this new product line through a series of unscripted interviews with the people who actually designed these locks, as well as some “amusing” demonstrations in the real world, according to Master Lock.

“With his strong connection to men and women working in the trades, we are excited to have Mike’s support and participation in this important new security category,” said Sherri Hanson, Master Lock product manager. “In addition, we are very proud to support Mike’s mission and vision at mikeroweWORKS.com.”