The Four Hills Tournament in Germany and Austria is one of the most important ski jumping competitions. The German oil and additive specialist LIQUI MOLY is involved again for the first time since 2009/2010. “As the official main sponsor we are securing ourselves a strong media presence,” said Peter Baumann, marketing director at LIQUI MOLY.
The LIQUI MOLY logo will not only be clearly visible on the hoardings, but also in the warm-up area, at the start and on the wall of the media area. In addition, the brand also will be appearing in the run-up to the event as part of the communication from the organizer.
“This gives us a great brand visibility – not only in Germany, but all over the world,” said Salvatore Coniglio, export director at LIQUI MOLY.
LIQUI MOLY will be the main sponsor of the highly traditional Four Hills Tournament this season and next, investing several million euros in the partnership.
The Four Hills Tournament is not the only major event with LIQUI MOLY. The brand also is visible at the Nordic World Ski Championships in Austria and at the Ice Hockey World Championships in Slovakia. LIQUI MOLY also is represented at many other competitions. When choosing competitions to sponsor, LlQUI MOLY says it makes sure that the overall package works worldwide. That’s why sports such as short track are included as well – the sport is not so popular in Germany, but has many fans in Asia.
For an oil manufacturer, motorsports is the natural area of sponsorship. But LIQUI MOLY has also been active in winter sports for several years. This keeps the brand visible even after the motorsports season is over. “This is an excellent addition to our large motorsports commitment such as MotoGP,” said LIQUI MOLY CEO Günter Hiermaier.
LIQUI MOLY says its business partners benefit twice here: From the increased demand by the year-round, international brand presence as well as from invitations to the winter sports events.
“Winter sports have developed into an important factor in our marketing,” Hiermaier added.
