HUNTSVILLE, Ala. – LINE-X Protective Coatings, a developer and provider of high-performance protective coatings, has acquired American Aftermarket Group (AAG).
AAG is a Web-based, members-only, business-to-business marketing, promoting and consulting group that specializes in the automotive and truck accessory aftermarket industry. AAG connects suppliers and retailers using Web-based technology to facilitate factory direct product fulfillment.
This new partnership will allow LINE-X franchise locations to offer consumers a more personalized and complete truck accessory customization experience through AAG’s Web-based, members-only accessories product fulfillment portal.
“LINE-X has long established itself as an innovative company, continually growing to meet current and expected consumer demands by offering a wide variety of vehicle customization options. We recognize the added value of bringing new products, like truck accessories, into the LINE-X franchise network. Our purchase of American Aftermarket Group will provide our franchisees with direct access to accessory manufacturers and added incentives, which we will pass on to our customers,” said Kevin Heronimus, LINE-X CEO. “This new partnership with AAG will provide our franchisees and their customers access to top tier aftermarket manufacturers and accessories, making each LINE-X franchise the best choice for automotive customization.”
“The leverage of this acquisition will now allow AAG and LINE-X franchises to be extremely competitive in the marketplace and we’re excited about the growth prospects for both companies,” added Todd Roberson, president of AAG. “The opportunity for AAG to work directly with 400 LINE-X franchises is a quick, but welcome expansion for us and will be of great benefit to LINE-X franchise locations and customers. It’s a great day for both AGG and LINE-X as our businesses have new opportunities to offer customers unique automotive aftermarket customization options via AAG’s well developed factory-direct distribution system.”
LINE-X Protective Coatings purchased AAG with support from Graham Partners. LINE-X has been one of Graham Partners’ portfolio companies for the past eight years. More information regarding the LINE-X Franchise Network integration with the AAG system will be announced in the coming months.
