Integrated Supply Network (ISN), an international distributor of automotive tools, garage equipment and supplies, announced Pete Peterson has joined the executive leadership team as chief commercial officer. Peterson will assume responsibility for U.S. sales and marketing. He will play an instrumental role in managing the dynamic changes occurring where the professional mechanic and garage managers purchase tools, equipment and supplies.
Peterson brings a wealth of experience from several global, Fortune 500 companies including Tech Data, Brocade and Xerox, where he has served as an executive leading sales, marketing and operations business units. His achievements have been recognized through numerous awards which include CRN “Top 100 Executives,” CRN “Top 25 Channel Sales Leaders,” and Power Brokers “Top 30 Power Brokers of Tampa.” Peterson is currently serving on the board for Junior Achievement of West Central Florida and has served on the boards of Big Brother Big Sisters, Pinellas County and Academy Prep – St. Petersburg in the past. Peterson graduated with a Masters of Business Administration from Florida State University and an undergraduate degree in Accounting from Tuskegee University.
“Pete brings strategic vision and proven leadership from his past experience with growing companies. We are pleased to have him assume the CCO role,” said Tim Kolbus, CEO, ISN. “Pete’s strategic management mindset will continue to support ISN’s strong growth trajectory.”
In his new role, Peterson will be laser focused on the growth of Integrated Supply Network’s multi-channel sales strategy.
“ISN is the market leader and for good reason. They have continued to innovate and deliver during arguably one of the most challenging economic periods ever,” said Peterson. “While some companies encountered significant headwinds, ISN rallied and through teamwork and strong execution delivered growth in new digital strategies, virtual customer engagement and strategic sales initiatives. I’m eager to get involved and work with ISN’s customers and suppliers to continue to further position our company as the industry’s most valued and trusted resource for tools and equipment.”