Holley Inc. announced Philip Dobbs has joined the organization as senior vice president of customer experience marketing. Dobbs has taken on a newly created role focused on providing the best possible brand, product and service engagements across the company’s B2B and B2C touchpoints, according to Holley.

In this role, Dobbs will lead strategy and management for the full Holley brand portfolio, overseeing advertising and promotions, public relations, content marketing, tradeshows and events, and digital/website solutions. He also will be responsible for management of the Holley customer engagement center, third-party marketplaces and the company’s direct-to-consumer business.

Prior to coming to Holley, Dobbs was chief marketing officer at Bridgestone Americas where he led the company’s integrated marketing efforts for more than 11 years. Dobbs’ career background also includes marketing leadership roles with consumer brands, including Kraft, Fruit of the Loom, Heinz, Cadbury, Sealy and TruGreen.

“Philip is a dynamic marketing leader with three decades of experience stewarding and shaping various iconic consumer brands,” said Matthew Stevenson, president and CEO, Holley. “We are excited to bring his expertise to Holley as we continue to strengthen our go-to-market strategy and deepen our customer focus in growing automotive aftermarket verticals, including modern muscle and truck, European and Asian Import vehicles, and Off-road/UTV.”