GS27 Introduces New Vehicle Freshening Product

GS27 Introduces New Vehicle Freshening Product

GS27 has introduced a new product called DéoCar Origin, which the company describes as “the elegant new way to freshen up an interior vehicle cabin.”

gs27-deocar-originGS27 has introduced a new product called DéoCar Origin, which the company describes as “the elegant new way to freshen up an interior vehicle cabin.”

“DéoCar Origin is a sophisticated, discreet way to fragrance a vehicle,” said Claire Andrieu, communication manager for GS27. “Once placed in the vent, the subtle fragrance will last up to 60 days and keep the vehicle smelling like new. DéoCar Origin comes in several fragrance options so motorists can find the perfect scent for their vehicle.”

GS27 DéoCar Origin is placed directly in the air vents and diffuses the fragrance evenly through the air conditioning system. Because the innovative air freshener is made of soft touch supple plastic, it will not leave any scratches, color or marks on dashboards or ventilation louvers.

In addition to DéoCar Origin, DéoCar Star and DéoCar Love are now available from GS27. DéoCar Star is the easiest way to fragrance a vehicle, according to GS27. Simply attach it to the rear view mirror and its exclusive design adds a pop of color to the vehicle interior. DéoCar Love features the scent of French quality perfume and its heart-shaped design fits into the air vent so that the scent is harmoniously diffused in the interior.

“Because of the popularity of vehicle air fresheners, we are rapidly expanding our DéoCar fragrance line in North America,” said Andrieu. “In fact, DéoCar Spray and DéoCar Max will be available very soon.”

To learn more about GS27 customized car care, including the complete line of DéoCar air freshener products, visit gs27usa.com.

You May Also Like

Bridgestone Rolls Out Brand Refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, introduced a phased rollout of new logos and refreshed brand campaigns for the Tires Plus and Hibdon Tires Plus brands. This is the first brand refresh since Bridgestone acquired the two companies in 2006.

According to Bridgestone, updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces of both the Tires Plus name and Total Car Care subhead.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Sun Auto and Tire
Tint World Announces New Location in Birmingham

This brings the company’s store count in Alabama to 3 locations.

Snap-on Announces Latest Software Release

The latest software includes new coverage, guided component tests and features, plus everything from previous releases for smarter fixes, Snap-on said.

Snap-on Announces Latest Software Release
Discount Tire Acquires 6 Suburban Tire Auto Repair Centers

The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers’ brand name.

Suburban Tire Auto Repair Centers

Other Posts

Ziebart Unveils New Museum Exhibit for 65th Anniversary

Ziebart also announced new initiatives, including partnership agreements, a national advertising campaign and the brand’s first-ever mascot.

CCC Report Analyzes Labor Pressures, Vehicle Complexity

Report shows advanced technology is contributing to costlier repairs, higher claims costs and longer cycle times.

CCC Report Analyzes Labor Pressures, Vehicle Complexity
RNR Tire Express Honors Legacy of Franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR Tire Express Honors Legacy of Franchisee Richard Rose
TEXA Releases IDC5 CAR 76.5.0 Update

This software update enables more efficient troubleshooting, while enhancing existing special functions and topology module mapping features.