Linglong Tire, a global tire manufacturer headquartered in Zhaoyuan City, Shandong Province, China, has launched of its wholly owned subsidiary, Linglong N.A. Sales, based in Palm Beach Gardens, Florida, and the appointed Geoff Doster as president of the new company, effective Aug. 7.
To firmly commit to serving the North American customers, build stronger channels of sale and expand the reach of its proven tire products, Linglong decided to establish the new company, Linglong N.A. Sales, to expand its existing footprint in the tire market. The new subsidiary will harness the expertise and talent of a cohort of accomplished industry professionals, dedicated to propelling Linglong Tire to new heights in the foreseeable future, the company said.
Guiding the strategic expansion is Geoff Doster, an industry leader who brings experience from almost 20 years with TBC Corporation. At TBC, Doster most recently held the roles of executive vice president, TBC as well as president and COO of TBC Brands overseeing all TBC Brands and TBC International sales initiatives, including customer service, commercial tire sales, equipment and non-tire sales and operations. Geoff’s tenure at TBC spanned nearly two decades, and prior to that, he spent six years at Michelin focusing primarily on sales planning, operations and training initiatives.
“I’m deeply honored to have been identified as the leader to spearhead the North American growth initiatives for Linglong Tire and eager to begin supporting our customers, dedicated teammates, valued partners and the industry as a whole,” said Doster. “The prospect of shaping the future of a brand that values quality, customers and teammates while striving to be a first-class enterprise is both exciting and rewarding.”
As president of Linglong N.A. Sales, Doster will lead initiatives geared towards enhancing brand awareness, cultivating marketing programs that create value for tire dealers and assessing the value of all product segments that Linglong Tire offers. Doster’s first major initiative is the establishment of a leadership team in North America.
“Geoff is a respected leader in our industry, and I’m confident that his extensive experience, leadership style and entrepreneurial spirit will continue to propel us forward as we navigate our journey of strategic growth while never straying from our foundation, core values and steadfast commitment to our customers and the communities we serve,” said Linglong Tire’s Chairman and CEO Wang Feng.
