From United Press International
DETROIT– Ford Motor Co.’s so-called innovation revolution revolves around a top-secret project aimed at building a recyclable car.
Time magazine reports Ford’s Piquette Project, known only by very top-level Ford executives, harkens back to Henry Ford’s innovative experiments with soy-based polymers and the idea of agriculture and industry being closely linked. “The mission was, ‘Could Ford design the Model T of the next century?'” says William McDonough, an expert on green architecture who is running the sustainability part of the project.
William Clay Ford Jr., the 48-year-old CEO of Ford Motor Co. and great-grandson of the auto company’s founder, tells Time Ford’s biggest challenge is “to restore a sense of confidence, externally and internally, in the company.”
This week he is unveiling “Way Forward,” a last-ditch effort to save the company by taking some big chances.
“The old way of doing things doesn’t work,” Ford says. “Is (this) risky? Of course it’s risky. But I tell you what: Going the way we were going is the highest risk of all.”
The report comes amid reports the automaker is also poised to make substantial cuts in its labor force.
Copyright 2006 by United Press International. All Rights Reserved.
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