Fix Auto USA was named as a finalist for the Best Local Marketing Initiative in Search Engine Land’s annual awards search. Being named a “Landy Award” finalist recognizes the results of Fix Auto USA’s digital marketing initiatives on behalf of its franchise locations as best-in-class.

“Our digital marketing platform has rocketed upward over the past few years, and to receive this type of recognition — from a leading marketing publication like Search Engine Land — is confirmation of the value we’re delivering to our franchise locations, and this is something we’re very proud of,” said Fix Auto USA President and CEO Paul Gange. “Providing our franchise locations the opportunity to leverage our website and the latest tactics in digital marketing is critical to the success of our franchise locations.”

Through its campaign, Fix Auto USA increased online appointments by 54% and achieved 47% new user growth in just under one year. These results were achieved through the use of strategic local SEO initiatives including local keyword research, schema application and local business directory optimization.

“Our franchise partners rely on us to become experts in our respective fields and to, in turn, deliver value to their businesses, so they can become successful,” added Dennis O’Mahoney, vice president of business development, Fix Auto USA. “We’re excited to see these numbers materialize after many years of hard work by our marketing teams.”