AUBURN HILLS, Mich. — Chrysler Group LLC announced today that it has selected 130 dealers to represent the Fiat brand in the United States.
This group of dealers will be the first to sell the 2012 Fiat 500 (Cinquecento). The Fiat brand marks its return to the North American market today with the reveal of the 2012 Fiat 500 at the Los Angeles International Auto Show.
The dealers appointed in this first phase have plans in place and will be ready to take orders for the 2012 Fiat 500 subcompact. The 2012 Fiat 500 is built in Chrysler Group’s assembly plant in Toluca, Mexico. Fiat’s 1.4-liter MultiAir four-cylinder engine for the Fiat 500 is produced in Chrysler Group’s Dundee, Mich., engine plant.