DMA Industries has announced a strategic organizational change and named Brandon Henderson, its former director of product management and marketing, to the newly created role of director of product data analytics, life cycle management (LCM), pricing and product cataloging.

In his new capacity, Henderson will provide leadership to establish and lead the inception of a new department that will play a role in shaping DMA’s future. Henderson’s expertise and accomplishments in product data analytics will be instrumental for DMA’s more streamlined approach to understanding customer preferences, optimizing product life cycles and setting competitive pricing strategies, the company said.

DMA said Henderson has demonstrated his acumen by already developing successful product data analytic methods and models. Under his guidance, the new department will continue to evolve and expand these capabilities to further empower DMA’s sales teams in creating tailored solutions that cater to the needs of each customer. The department will provide support to various internal departments, offering product data analysis insights to enhance decision making across the organization.

“We are confident that Brandon’s leadership and his knack for driving data-backed insights will significantly enhance our ability to meet the dynamic demands of the automotive aftermarket,” said John Treece, CEO. “His innovative approach aligns perfectly with our commitment to staying at the forefront of industry trends and delivering unparalleled value to our customers.”