DMA Adds Barnes as Director, Traditional Channel Sales

DMA Adds Barnes as Director, Traditional Channel Sales

In his new role, Jamie Barnes will be responsible for cultivating DMA’s traditional WD business.

Jamie Barnes, an automotive aftermarket industry veteran, is joining DMA Industries as its director of traditional channel sales. With over three decades of industry sales experience, Barnes has held notable roles including division manager (Canada) for Luberfiner, regional manager for Hella, area sales manager at Penda Truck Accessories and district sales manager at Tenneco Automotive.

Most recently, Barnes served as director of traditional WD channel sales for North America at Hella Corporation. DMA said Barnes will bring a wealth of knowledge and breadth of experience to the sales team.

“I am excited to embark on this new journey with DMA,” Barnes said. “Joining as a sales director, I am eager to contribute my expertise to a team dedicated to delivering high-quality products and exceptional customer service. DMA’s commitment to innovation and excellence aligns perfectly with my own professional values, and I look forward to forging strong relationships with clients, driving growth, and contributing to the company’s continued success.”

In his new role, Barnes will be responsible for cultivating DMA’s traditional WD business, which includes engaging with automotive aftermarket buying groups, with a specific focus on their WD members, while providing oversight and strategic direction to DMA’s wholesale segment.

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