DENSO Products and Services Americas, an affiliate of leading global automotive supplier DENSO Corp., welcomes teams and fans back to the track Labor Day weekend for the DENSO Spark Plugs U.S. Nationals in Indianapolis. The grande dame of NHRA races will be held Sept. 3-6 at Lucas Oil Raceway in Brownsburg, Indiana.
“We’re proud to be the title sponsor of the iconic Indianapolis race,” said Joseph Mejaly, senior vice president of Operations, Sales, Strategic Planning and Marketing at DENSO Products and Services Americas. “For all of us at DENSO, sponsoring the four-day weekend competition at NHRA’s oldest and most prestigious venue is the thrill of a lifetime!”
“DENSO Spark Plugs has been a great partner throughout all levels of NHRA Championship Drag Racing,” said Brad Gerber, NHRA vice president and chief development officer. “We are very excited to have DENSO Spark Plugs as the title partner of the most prestigious race on the NHRA circuit, the DENSO Spark Plugs NHRA U.S. Nationals, and we are looking forward to many more years of our successful partnership.”
Since 2016, DENSO has championed NHRA racing, serving as the title sponsor of the NHRA Four-Wide Nationals held annually in Las Vegas and a supporting sponsor of the entire Mello Yello series. The regular 24-weekend racing season was suspended in mid-March, along with all other public events, to prevent the spread of the coronavirus.
NHRA resumed live competition in mid-July. In accordance with federal, state and local laws and guidelines, NHRA has implemented safety protocols to protect teams, fans and staff. Protocols require fans attending the event to undergo temperature checks prior to entry, wear masks or face coverings, only sit near individuals with whom they are in regular contact and maintain at least six feet between other parties.
Many of NHRA’s top competitors choose DENSO’s premium Iridium spark plugs to power their way to the finish line. At every event, DENSO welcomes fans to the midway known as Nitro Alley to learn more about and purchase DENSO’s premium Iridium TT, Iridium Power and Iridium Racing spark plugs. DENSO also posts its own race and product updates on Facebook, Twitter, Instagram and YouTube throughout the series.
For half a century, DENSO has sponsored world-class motor sports, including NHRA, NASCAR, Formula One, World Rally Championship and Super GT races. DENSO spark plugs, alternators, radiators and engine management systems are among the precision original equipment and replacement auto parts widely used by professional racing teams on every circuit, as well as everyday motorists on the road worldwide.
