Dayco Adds Sales & Marketing Leadership

Dayco Adds Sales & Marketing Leadership

These organizational changes will better position the company’s aftermarket business for strategic and synergistic growth.

Dayco, a leading engine products and drive systems supplier for the automotive, industrial and aftermarket industries, has recently appointed Thomas J. (TJ) Fontana as director of sales, North America and Shannon Lara as director of marketing for Dayco’s North American aftermarket. In addition, Tyler Samagalski was promoted to director of industrial, fluid power and performance markets, North America. 

Dayco’s most recent organizational changes in sales and marketing will better position the company’s aftermarket business for strategic and synergistic growth. Fontana, Lara and Samagalski will report directly to Tom Tecklenburg, vice president of Dayco’s North American aftermarket.

Left to right: Fontana, Samagalski and Lara

Fontana will lead the light and commercial vehicle aftermarket segment and Samagalski will head up the industrial, fluid power and performance markets for the U.S. and Canada. Lara will work directly with Fontana and Samagalski to deliver new products, programs and applications to the market, driving sales and increasing customer satisfaction through targeted industry-specific and voice of the customer research across North America.

With 30 years of progressive leadership experience at Tenneco and Johnson Controls, Fontana brings with him a wealth of industry relationships, channel strategies and advanced program development skills in commercial vehicle, retail, light vehicle and program groups. His experience and customer focus will be vital to the growth of all product categories and to ensure a premium mix of Dayco products within each channel.

Samagalski has been with Dayco for 10 years, where he developed a strong understanding of the company’s products, technologies and services as a regional manager in Canada. He quickly emerged as a stand-out in the organization and advanced to a leadership position as director of the Canadian aftermarket. In his new role as director of industrial, fluid power and performance, Samagalski will be able to fully utilize his robust knowledge of Dayco’s extensive product lines – especially hydraulics – to deliver growth in the industrial segment.

Lara is a highly accomplished marketing and communications veteran with more than 25 years of experience in brand strategy, B2B and consumer campaigns in the automotive aftermarket. Most recently, she led marketing for NORMA Group’s aftermarket and OE businesses, though she gained the bulk of her aftermarket experience during her tenure at Honeywell International as senior global marketing communications manager for the company’s transportation systems business unit. In this role, Lara launched numerous brand campaigns and digital initiatives that drove sales for the FRAM, Prestone, Autolite, Holts, Bendix and JURID brands. At Dayco, Lara will develop and deploy a coordinated and disruptive marketing strategy to drive brand recognition and sales growth in belts and power transmissions.

“With the addition of the sales and marketing expertise and leadership provided by TJ, Tyler and Shannon to an already solid regional team, we’re well positioned to accelerate the growth of the business, while also improving customer satisfaction,” said Tom Tecklenburg.

Dayco is a global leader in the research, design, manufacture and distribution of essential engine drive systems and aftermarket services for automotive, truck, construction, agriculture and industrial applications.

Through its expertise in transferring power quietly and efficiently, Dayco has emerged as the leading global system solutions provider for hybrid electric vehicles. Dayco’s 100+ years of experience in drive systems allows the company to equip all customer applications around the world with the most effective drive systems to meet customer specific performance requirements. Dayco’s world class global distribution network services the aftermarket industry with a full offering of kits and products to meet each local market’s need. Dayco accomplishes this with a dedicated global team that respects one another, shows humility through continuous learning and acts like owners in everything they do.

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