Continental Battery announces the addition of John Rauco to the Continental team. Rauco will start Jan. 13 in Dallas in the role of VP of sales & marketing for the organization.

Rauco comes with extensive, high level experience and a proven track record of success in sales management, direct sales, national account sales, and regional sales and operations (P&L). Most recently he was the VP of national accounts for FleetPride Truck and Trailer Parts and before that had various high level roles with FleetPride and Advance Auto Parts. Rauco understands both retail and B2B wholesale very well and has led big teams going after large strategic accounts which fits perfectly with the strategy of growth for Continental.

Rauco will be based in Dallas and will have responsibility over all sales and marketing for the organization. This includes our marketing personnel, regional sales leadership and major accounts team, and will report to the CEO and participate in the executive leadership team.