Chevron Launches Chevron xpress lube Image Program

Chevron Launches Chevron xpress lube Image Program

Inaugural Chevron xpress lube debuts will take place in Fountain Hills, Arizona, followed by Meridian, Idaho.

Chevron Products Co., a division of Chevron U.S.A. Inc., has announced the official rollout of the company’s new Chevron xpress lube program for qualifying U.S. fast lube owners and investor prospects. With the inaugural Chevron xpress lube location now operating in Fountain Hills, Arizona, and another impressive facility in Meridian, Idaho, Chevron anticipates strong interest in its new image program. 

The Chevron xpress lube brand identity offers qualifying prospects the opportunity to leverage one of the most established, trusted brands in America, regarded for premium quality products and attracting loyal, discerning consumers.

Complementing Chevron’s heritage Havoline xpress lube brand, the Chevron xpress lube brand identity offers qualifying prospects the opportunity to leverage one of the most established, trusted brands in America, regarded for premium quality products and attracting loyal, discerning consumers. All xpress lube locations are independently owned and operated under a brand sales and license agreement with owners retaining operating flexibility without traditional franchise or royalty fees.

“With nearly 7,000 Chevron gas stations in approximately 15 states, the Chevron brand is well recognized for fuels unsurpassed in quality and a steadfast commitment to customer service and satisfaction,” said Dave Schletewitz, Automotive Installed marketing manager, Chevron Products Co. “We’re thrilled to extend the valuable Chevron brand into the fast lube automotive service sector. Prospective U.S. owners can harness Chevron’s brand equity, built over decades, to attract the countless consumers that have an affinity for the Chevron brand – helping them to take their business to a new level.”

As part of the program, Chevron xpress lube locations stock and sell Chevron’s premium product brands; Havoline for passenger car motor oils, automatic transmission fluids, gear lubricants and antifreeze/coolants, Techron for gasoline and diesel aftermarket fuel additives, and Delo for heavy-duty diesel engine oils. Brand requirements for maximum visibility and awareness entail primary identification signage at the street and on the building, a dedicated mobile-responsive website and social media platforms, employee uniforms, oil change clings and a digital menu board.

Chevron’s new xpress lube shopper program, designed to sustain Chevron brand equity, will require xpress lube locations to maintain minimum customer satisfaction and image scores with a built-in reward system for top-performing sites – a system that contributes to high customer retention and acquisition levels. Plus, business owners have access to industry experts that are committed to helping them thrive and achieve their business growth objectives.

“As a family business in facility management and real estate, we were looking to diversify our portfolio and had considered a variety of automotive businesses before landing on the fast lube segment,” said Chris Boschetto, owner of the first Chevron xpress lube in Fountain Hills, Arizona. “Given our service background, we liked the emphasis on speed and service with fast lubes and felt Chevron’s well-known brand reputation and image was the right fit for us. We never expected this kind of attentiveness from such a big company. It’s been a really positive experience and we are excited to see our business grow.”

To learn more, visit To speak with a sales representative about Chevron xpress lube opportunities call: (866) 354-4476.

You May Also Like

Tint World Opens New Location in Pensacola

The new location, owned by John and Jennifer Mitchell, expands Tint World’s service along the Florida Gulf Coast.

Tint World® Automotive Styling Centers™, auto accessory and window tinting franchise, expanded its service along the Gulf Coast with a new location in Pensacola, Florida.

Owned by John and Jennifer Mitchell, Tint World Pensacola, located at 6254 N. W St., Pensacola, Florida 32505, serves the Pensacola, Pace, Cantonment, Gulf Breeze, Avalon, Tiger Point, Bellview, Goulding and Lillian areas. 

Bridgestone Celebrates 30 Years With The Exchange

Bridgestone serves the nation’s military and their families at more than 40 tire/auto service centers on military bases.

Tint World Adds Pembroke Pines Location

The new store takes the franchise’s total number of Florida locations to 22.

RepairPal Introduces Lendflow Lending Solution for Shops

RepairPal shops can now quickly access funds they need to stock up on inventory, finance equipment purchases and more.

RNR Tire Express Earns Franchise Accolades

The franchise snagged a spot on an Entrepreneur magazine list and the 2023 Franchise Times Top 400.

Other Posts

Chevron, Trafigura, Papé Group Close Investment in OneH2

The investment will help accelerate the development of mid-scale hydrogen generators and fuel distribution solutions.

Tint World Opens Third New Jersey Location

Tint World continues to expand on the east coast with its third location in New Jersey opened by a military veteran.

Tires-Easy, Pep Boys Collab on Ship-To-Installer Service

TiresEasy customers can have their tires shipped directly to any of the 900+ Pep Boys locations nationwide.

Kian Capital Launches PARC Auto Platform with Acquisition

Kian Capital acquired a Meineke franchisee to establish PARC Auto with 15 locations in the Louisville, KY, area.

Meineke car care