Auto Aftermarket Marketing
TFI Envision Earns 12 MarCom Awards

The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals.

CRP Automotive Presents Ken Edwards With 2017 Rep Agent Of The Year Award

Edwards received the 2017 Rep Agent of the Year award from CRP Automotive for helping the company grow its business in the Canadian market. A former CRP Automotive employee, he has represented CRP Automotive as an agent since 2008.

Loctite Honors JOSCO As Rep Agency Of The Year

The award is given annually to the rep agency that displays a combination of sales volume, overall growth, performance and opportunities brought forth by the agency. 

Rockville, Maryland, Technician Wins Grand Prize Of Petty’s Garage Custom-Built Ford Mustang in MAHLE ‘Drive With the Original’ Promotion

The four finalists each received a trip to Las Vegas to participate in the special grand-prize ceremony held at the MAHLE Aftermarket booth on the opening day of AAPEX 2017.

Shell Lubricants Petitions White House To Name Pickup Truck Official Vehicle Of United States

To pay homage to the substantial role pickup trucks play in shaping our nation and working their way into all parts of our society, Shell is honoring the vehicle by leading a national Shell ROTELLA campaign called “Pickup Pride.”

Yokohama Tire-Sponsored US Spartan Athletes Pumped For The World Championships

Yokohama is the Official Tire of the U.S. Spartan Race, the world’s largest obstacle race and endurance brand.

Rotary Lift Reenergizes Rotary Jack Character

Complete with the pinstriped coveralls, bow tie and peaked cap mechanics wore in the 1940s, the smiling Rotary Jack character will once again present the technician’s point of view for Rotary products.

Bridgestone Features NFL Coach Jon Gruden In Videos

Bridgestone Americas, the Official Tire of the NFL, has recruited former football coach and analyst Jon Gruden to star in its latest commercial for its DriveGuard line.

Simeone Automotive Museum Selects CTEK As Official Charger/Maintainer

The museum will be using CTEK MXS 5.0 chargers, the newest member of the CTEK family.

Federal-Mogul Motorparts’ Garage Gurus To Host 2nd Facebook Live Event On Aug. 16

Garage Guru John Dixon (pictured) will share tips on troubleshooting Anti-Lock Brake System problems.

Quaker State And The Onion Introduce ‘The Interns’ With New Satirical Video Series

“The Interns” is an eight-part video series that uses hidden camera-style footage to show Quaker State marketing “interns” pitching outlandish, gimmicky ideas to promote the product.

STEMCO Awards $5,000 Leadership And Engineering Design Scholarship

STEMCO offered the scholarship to any local high school senior who exhibited leadership and engineering design capabilities. Applicants were required to build a hydraulic robot made out of readily available items like Popsicle sticks, plastic syringes and foam board.