Auto Aftermarket Marketing
Pennzoil Launches New Ad Campaign With Multiple Motorsports Personalities

The campaign highlights professional motorsports drivers who have “Made the Switch” and rely on Pennzoil Synthetics for protection and performance in their cars.

JohnDow Industries Launches New Branding, Website And Social Media Channels

The website and social media channels include JohnDow’s new branding strategy designed to communicate the strength of the multiple product lines marketed and sold under the JohnDow brand name, the company says.

ATD Announces Go-Forward Innovation Strategy

ATD has launched a digital ecosystem that embraces technology and advanced analytics to create long-term competitive advantages for its customers and manufacturer partners.

TFI Envision Wins Gold And Silver In 39th Annual Telly Awards

TFI Envision received a Silver Award for BBB Industries for “OE Overhaul,” a 30-second TV Spot Series.

‘Eternally Confident, Totally Fearless’ Cincinnati Marketing Agency DeanHouston Celebrates 30 Years In Business 

This milestone marks multiple decades of delivering strategically based, creative marketing solutions and exceptional results to prominent clients in the industrial and technical services sectors, including several in the automotive aftermarket.

Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America

With the funds raised during the campaign, Bridgestone Retail Operations will provide grants that will help Clubs to either purchase a new van or to improve and maintain their existing vehicles.

TFI Envision Develops Ad Campaign For NAPA Echlin

The ads feature a series of shapes based on the NAPA Echlin logo in NAPA gold and blue, allowing the products to be prominently showcased, says the company.

Forbes Honors Continental As One Of ‘America’s Best Employers’

The annual survey is a national benchmark that rates employers who continuously raise the bar on employee initiatives. Flexibility initiatives at Continental help support employees’ growing work-life balance needs.

TFI Envision Develops Promo Spot For PEAK Coolant

PEAK wants consumers to know how important it is to check their coolant on a regular basis. To deliver this message, PEAK Coolant has enlisted the support of NHRA legend John Force.

Epicor Announces March Winners Of Monthly Sweepstakes For Automotive Service Professionals

The sweepstakes, which continues through May 31, rewards automotive service providers using Epicor ISE with one free entry for each order generated and completed through the solution.

WWE Superstar John Cena Energizes Armor All Brand With ‘Fear Nothing’ Ad Campaign From Merkley+Partners

This new campaign reflects the brand’s focus on innovation by disrupting the car care appearance category status quo, using humor and a global celebrity in John Cena to target a younger demographic.

TFI Envision Receives Platinum AVA Digital Award

TFI Envision announced it has won a Platinum award for BBB Industries’ “OE Overhaul” :30 second TV Spot Series. BBB Industries selected TFI Envision to develop a unique campaign to address misconceptions within the industry regarding remanufactured parts.