Auto Aftermarket Marketing
Cooper Tire Continues Sponsorship Of Professional Baseball Teams

The 2017 season will include sponsorship of 10 teams – the Atlanta Braves, Cincinnati Reds, Houston Astros, Kansas City Royals, Los Angeles Dodgers, Minnesota Twins, New York Yankees, Philadelphia Phillies, San Diego Padres and St. Louis Cardinals.

Babcox Media Acquires AutoSuccess Magazine

Based in Louisville, Kentucky, and founded in 2001, AutoSuccess magazine is delivered each month to more than 22,500 new car and light truck dealerships in the United States and Canada.

TFI Envision Inc. Receives Telly Award

TFI Envision received a Bronze Award from The Telly Awards for outstanding achievement, featuring Standard Motor Products Inc.’s “SMP AAPEX 2016 Standard Turbocharger :30 TV spot.”

New National Wagner OEX Campaign To Help Consumers Make Educated Decisions About Brake Pads

The company says the new TV, print, radio and digital ads promote the benefits of these “revolutionary” pads that stop pickups, SUVs and CUVs up to 50 feet sooner.

Castrol Announces Multi-Year NFL Sponsorship Extension

The partnership will position Castrol as the Official Motor Oil Sponsor of the NFL.

Purolator Launches 2017 Spring/Summer Consumer Advertising Campaign

The company says that following a successful fall 2016 consumer campaign, its spring advertising will continue to target the DIY audience through a multimedia approach. All initiatives will be focused on re-energizing consideration for the brand, promoting the company’s comprehensive lines of automotive filtration solutions and driving sales at shops and stores.

E-ZOIL Names Marx Group As Agency Of Record For Marketing And Public Relations

E-ZOIL is a family owned manufacturer of specialty chemicals for the diesel fuel, gasoline and heating oil market segments.

Durning Aftermarket Launches New Website

Formerly Meyer/Fredericks and Associates, the firm is led by Steve Durning, the company’s former creative director.