Auto Aftermarket Marketing
Advance Auto Parts Launches New Rewards Program With Uber

The new loyalty program enables Uber driver partners who use their Uber Visa Debit Card to earn certain cashback offers from participating merchants, including Advance.

Hankook Tire Announces New MLB Partnership

The new partnership aims to showcase Hankook Tire across baseball’s media assets, including MLB Network, digital platforms such as MLB.com and social media.

TFI Envision Wins American Package Design Awards

This annual competition celebrates well-designed graphics, but, more importantly, the power of design to advance the brand promise and to forge a connection with the buyer.

Clearview Capital Acquires Majority Stake In Mudlick Mail

Mudlick President and co-founder Tim Ross will assume the role of Mudlick’s CEO and will retain a minority stake in the company, along with select members of the management team.

Champion Oil Adds Airheart Sales Rep Agency

“Airheart Sales is a premier manufacturers’ rep agency specializing in outside sales of performance auto parts and aftermarket truck, jeep, race and SUV accessories through traditional distribution and e-commerce,” said Karl Dedolph, Champion director of national sales.

Automotive Care Laboratories Inks Partnership With West Coast Customs

The global consumer products company has secured a strategic venture with the world-famous brand and its top-rated TV show production company.

Lubrication Specialties Raises $10,000 For Charity During ‘4 Weeks Of Giving’ Promotion

Each week during December, LSI raised funds for four separate charities: Truckers Against Trafficking, St. Christopher Trucker’s Relief Fund, Homes for our Troops and Fisher House Foundation.

3M Partners With 2017 Military Bowl To Honor America’s Military Men And Women

3M Automotive Aftermarket Division has had a longstanding commitment to giving back to the military men and women who have served the country.

TFI Envision Earns 12 MarCom Awards

The MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communications professionals.

CRP Automotive Presents Ken Edwards With 2017 Rep Agent Of The Year Award

Edwards received the 2017 Rep Agent of the Year award from CRP Automotive for helping the company grow its business in the Canadian market. A former CRP Automotive employee, he has represented CRP Automotive as an agent since 2008.

Loctite Honors JOSCO As Rep Agency Of The Year

The award is given annually to the rep agency that displays a combination of sales volume, overall growth, performance and opportunities brought forth by the agency. 

Rockville, Maryland, Technician Wins Grand Prize Of Petty’s Garage Custom-Built Ford Mustang in MAHLE ‘Drive With the Original’ Promotion

The four finalists each received a trip to Las Vegas to participate in the special grand-prize ceremony held at the MAHLE Aftermarket booth on the opening day of AAPEX 2017.