Auto Aftermarket Marketing
Cooper Tire And Launch National Tire Safety Campaign

The “Pump It Up” campaign, which will be active through Sept. 30, encourages teens and young adults to learn how to check tire pressure, tread depth and overall tire condition to stay safer on the road.

Power Tool Institute Launches Campaign To Promote Safe Lithium-Ion Battery Usage, Reduce Risks

The Power Tool Institute’s “Take Charge of Your Battery” campaign describes ways to reduce risks by choosing batteries from the original power tool manufacturer, as well as how to properly store and transport the batteries to limit risks.

BBB Industries Wins Platinum Hermes Creative Award And Silver Telly Award

The Hermes Creative Awards is an international competition that honors the excellence of creative professionals involved in the concept, writing and design of marketing and communications through various channels.

BASF To Update Brand Images

Glasurit’s newly designed labels are accompanying its 130th birthday in 2018 and R-M’s newly designed labels are arriving in time for its 100th birthday in 2019.

CTA Manufacturing Launches Facebook Page

“In 2018, CTA turned 40 years old. And while we may be getting old, we are never too young to join the kids on Facebook,” the company said in a release.

Pennzoil Launches New Ad Campaign With Multiple Motorsports Personalities

The campaign highlights professional motorsports drivers who have “Made the Switch” and rely on Pennzoil Synthetics for protection and performance in their cars.

JohnDow Industries Launches New Branding, Website And Social Media Channels

The website and social media channels include JohnDow’s new branding strategy designed to communicate the strength of the multiple product lines marketed and sold under the JohnDow brand name, the company says.

ATD Announces Go-Forward Innovation Strategy

ATD has launched a digital ecosystem that embraces technology and advanced analytics to create long-term competitive advantages for its customers and manufacturer partners.

TFI Envision Wins Gold And Silver In 39th Annual Telly Awards

TFI Envision received a Silver Award for BBB Industries for “OE Overhaul,” a 30-second TV Spot Series.

‘Eternally Confident, Totally Fearless’ Cincinnati Marketing Agency DeanHouston Celebrates 30 Years In Business 

This milestone marks multiple decades of delivering strategically based, creative marketing solutions and exceptional results to prominent clients in the industrial and technical services sectors, including several in the automotive aftermarket.

Bridgestone Retail Operations Launches Annual Cause Marketing Campaign For Boys & Girls Clubs Of America

With the funds raised during the campaign, Bridgestone Retail Operations will provide grants that will help Clubs to either purchase a new van or to improve and maintain their existing vehicles.

TFI Envision Develops Ad Campaign For NAPA Echlin

The ads feature a series of shapes based on the NAPA Echlin logo in NAPA gold and blue, allowing the products to be prominently showcased, says the company.