Auto Aftermarket Marketing
STEMCO Awards $5,000 Leadership And Engineering Design Scholarship

STEMCO offered the scholarship to any local high school senior who exhibited leadership and engineering design capabilities. Applicants were required to build a hydraulic robot made out of readily available items like Popsicle sticks, plastic syringes and foam board.

Creativity International Selects TFI Envision For Silver Award

Winning entries were selected for their advertising impact and the quality of design.

The Alliance Turns Up The Summer Heat With The Perfect Stop Powersports Summer Giveaway

Six lucky professional technicians will win the powersports vehicle of their choice. In addition, the Alliance is giving away 150 Visa gift cards, totaling $25,000.

Boost Sales, Beat Fraud With Kount

Hear online fraud war stories and best practices from leaders in the automotive and powersport industries. Attend this live webinar to find out what industry leaders have encountered and strategies for boosting sales while beating fraud.

AkzoNobel Partners With MSLGROUP To Further Build Its Brands

MSL will operate from a global team based in London and via local offices and affiliates in key countries and regions where AkzoNobel operates. Specific areas of support will include brand strategy, public relations, public affairs and digital strategy.

ECOGARD Launches New ‘Clean Air’ Cabin Air Filter Marketing Campaign

The “Clean Air” campaign provides unique marketing elements for the installer to use in the garage and in the waiting room.

STARFIRE Goes ‘Big-League’ To Support Its Growing Dealer Network

Starfire, a global brand of lubricants, antifreeze and chemicals, has announced a new partnership with the Cincinnati Reds.

Advance Auto Parts Named A 2017 Retailer Of The Year By The North Carolina Retail Merchants Association

The award was presented on April 20 during NCRMA’s Annual Retailer of the Year awards luncheon at the City Club of Raleigh.

New SKF Video Demonstrates Commercial Truck Rear U-Joint Inspection And Replacement

The video highlights using SKF u-joints to replace a rear driveshaft u-joint on a 2017 Freightliner Cascadia truck.

FRAM Launches New Campaign With Jonathan Banks Of ‘Better Call Saul’

Veteran actor brings “Frampa” character to life.

SKF To Provide Product And Technical Support To Bogi For Chevy Montage Rebuild

Bogi will be completing the Chevy Montage project with a team of all females.

Work Begins On MAHLE Ford Mustang At Petty’s Garage; Grand Prize In Technician Promotion

The one-of-a-kind vehicle will be finished and tested in time to be awarded as the grand prize at AAPEX 2017 in Las Vegas, which takes place from Oct. 31 to Nov. 2.