SAN MATEO, Calif. & WADSWORTH, Ohio – California-based private equity firm Bertram Capital has announced its investment in ECS Tuning, a growing automotive e-commerce company focused on the Audi, BMW, Mercedes-Benz, Mini, Porsche and Volkswagen lines. ECS Tuning is distinguished by its powerful content-driven e-commerce platform, offering more than 1.3 million performance, genuine and aftermarket parts and tools. A third-generation family business, ECS’ shareholders, Tom and Brian Demrovsky, will serve as co-CEOs of the company, which is based in Wadsworth, Ohio. 
“Brian and I have been looking for a financial and strategic partner that shared our vision and enthusiasm for ECS Tuning,” said Tom Demrovsky, co-CEO of ECS Tuning. “The partnership with Bertram Capital will enable us to accelerate our investment in the business so we can more aggressively pursue our mission of becoming the premier one-stop shop for auto enthusiasts both via organic growth and acquisitions.”
The investment in ECS Tuning combines the talents of the ECS technology team with Bertram Labs, Bertram Capital’s internal team of software product strategists, software engineers, visual designers, online marketers and social media experts. Bertram Labs will work shoulder-to-shoulder with the ECS Tuning team to catalyze new product innovation and create a truly unique online shopping experience.
“We are excited to be joining forces with Bertram Capital. We have been approached by a number of firms over the past year, but we were impressed with Bertram’s unique ability to leverage technology, their focus on growth and their commitment to building the brand responsibly,” said Brian Demrovsky, co-CEO at ECS Tuning.
“Brian, Tom and their team have built an impressive organization offering consumers a differentiated buying experience through proprietary vehicle kits, in-house R&D efforts and a rich social media experience,” said Jeff Drazan, Bertram Capital’s Managing Partner. “We are honored that Brian and Tom selected Bertram Capital as their partner to further build ECS Tuning as both a brand and premier online destination.”
ECS Tuning is a popular online destination for German car enthusiasts. The company offers an ever-expanding parts catalog featuring more than 1.3 million SKUS across the Audi, BMW, Mercedes-Benz, Mini, Porsche and Volkswagen vehicle makes. The product offering includes thousands of proprietary high-performance parts and kits sold direct-to-consumer, via the company’s e-commerce site. ECS’s online presence is further distinguished by its library of thousands of original how-to guides, videos, images, product suggestions and helpful tips.
“The company’s passion is infectious,” said Ryan Craig, partner at Bertram Capital. “It starts with Tom and Brian and is reflected in every facet of the business, from ECS’s proprietary products to the efficiency of its internal systems. At Bertram Capital, we target e-commerce companies that fuse unique content with proprietary products. ECS Tuning provides the foundation for a broader e-commerce platform focused on aftermarket automotive parts. We intend to expand our presence across a variety of automotive makes and believe the add-on acquisition opportunities in this sector will be numerous.”
