ECS Tuning LLC, a global engineering and e-commerce retailer of European automotive performance parts and accessories, has announced the acquisition of Turner Motorsport LLC, a e-commerce retailer for BMW performance parts and accessories.
ECS, an online destination for European car enthusiasts, is distinguished by its highly engineered proprietary products and comprehensive parts catalog featuring more than 1.4 million SKUs for BMW, Audi, Mercedes-Benz, Mini, Porsche and Volkswagen. The company said that the addition of Turner Motorsport will make ECS a premier destination for BMW parts online and will enable both companies to offer a broader selection of high-quality engineered solutions and enhancements for the BMW marketplace.
“Turner Motorsport has always been dedicated to providing customers with the highest quality performance parts and accessories for BMWs,” said Will Turner, founder of Turner Motorsport. “I have a lot of ideas for new products and I’m excited that as part of the ECS family, we can bring those to life more quickly and offer an even broader selection of products to BMW owners, enthusiasts and racers.”
Turner founded Turner Motorsport in 1993 to provide enthusiasts with high-performance BMW products and accessories. With its focus on customer service, performance products and in-house R&D, the company has developed a noteworthy reputation in the marketplace for high-quality products, many of which are featured on the championship-winning Turner Motorsport Racing team vehicles. With the acquisition, the Turner Motorsport Racing team will remain unchanged, with ECS and Turner Motorsport continuing as primary sponsors.
“ECS is thrilled to partner with Will Turner,” said Tom Demrovsky, co-CEO of ECS. “Will shares our passion for European cars and Turner Motorsport is an excellent addition to the ECS family that allows us to better serve our customers. In addition, we look forward to leveraging our combined R&D efforts to introduce more industry-leading products across all of our vehicle makes.”
“Will is widely respected in the BMW enthusiast and racing circles, and we’re excited that he’ll be part of the combined ECS and Turner Motorsport team. We also look forward to welcoming the additional expertise of the broader Turner Motorsport team to the ECS family,” added Brian Demrovsky, co-CEO of ECS.