PHILADELPHIA – Two of the most well-known brands in the automotive industry formally announced a new partnership this week, one that the two companies say will make top-quality paint restoration and car care products more easily accessible.
Pep Boys has partnered with Barrett-Jackson Auction Co. as the exclusive distributor of Barrett-Jackson’s car care products within its new Automobile Restoration System.
The three-part Automobile Restoration System – which includes abrasives, paint and car care – became available in at Pep Boys locations across the country beginning Aug. 1 and offers car collectors and enthusiasts an easy, unique way to complete the restoration of car projects from start to finish, according to Pep Boys.
“Pep Boys is proud to team up with Barrett-Jackson and offer specialized paints, world-class finishing and detailing products to all of our automotive enthusiast customers, from the collector to the daily driver,” said Scott Webb, executive vice president of merchandising and marketing for Pep Boys. “We will feature this premier product line in Pep Boys locations across the country.”
The Barrett-Jackson Automobile Restoration System was the result of a strategic partnership with abrasives manufacturer Ali Industries, paint manufacturer Sherwin-Williams, surface-finishing products manufacturer Farecla and a special licensing agreement with Barrett-Jackson.
“Barrett-Jackson is proud to have our products on the shelves of one of America’s oldest and most respected retailers,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Pep Boys’ commitment to quality and the automotive lifestyle is what sets them apart from the rest, and I couldn’t be happier with this new partnership.”
In an effort to make the Automobile Restoration System even easier for Pep Boys’ consumers, Barrett-Jackson divided the abrasives, paint and car care products into convenient four-step processes, making the systems easy to use for even the casual do-it-yourselfer.
“Barrett-Jackson has been a fan of Manny, Moe & Jack for many years and we’re excited to continue offering quality products to fans around the country,” said Steve Davis, president of Barrett-Jackson. “We’re looking forward to becoming a part of Pep Boys’ history.”
For further information on the products or availability, visit www.barrett-jackson.com.
For more information about Pep Boys, visit www.pepboys.com.
