International promotions for Autopromotec 2017, which will be held May 24- 28, 2017, in Bologna, continues. The organizers of the event, who say they have always focused on the international aspect of the event’s development strategy, are working continuously to promote the 2017 event throughout the world, with new potential exhibitors and visitors.
During a recent visit to South Korea, an agreement was reached between Autopromotec and the leaders of “Automotive Week” for the joint promotion of the two brands. With that, Autopromotec has focused its attention on other strategic areas for the automotive aftermarket sector. As part of a project sponsored by the Ministry of Economic Development, in partnership with Institute for Foreign Trade (ICE), the Autopromotec organizers conducted a roadshow presentation of the event in Turkey, in the cities of Jebze, Bursa and Izmir. During the trip, several regional industrial exporters and more than 100 companies in the automotive sector were able to attend the presentation of Autopromotec’s key principles, of the results achieved in more than 50 years of history with particular reference to the latest editions, and the resulting potential the event offers in terms of business.
The organizers say a strategic plan for international promotion also has been defined for the coming months. Soon, they will fly to South America for a roadshow that will travel primarily through Colombia, Chile, Peru and Argentina. Promotional activities will continue in Southeast Asia to strengthen relationships already established with companies, associations and buyers from countries such as Thailand, Vietnam and Indonesia.
Emanuele Vicentini, brand manager of Autopromotec, explained the factors that have led to the development of this strategy, “In this particular economic situation, Autopromotec has outlined a path of international promotion that includes the involvement of manufacturing and purchasing countries. For the upcoming edition, the plan aims to increase the presence of new manufacturers and to ensure the participation of buyers from new markets. The goal is to increase the commercial opportunities of the exhibiting companies, while expanding the international character of the event.”
An additional effort to make the 2017 edition even more global will be supported by the agreement signed by Autopromotec and Emirates, the national airline of the Arab Emirate of Dubai, which, as “official carrier,” will favor the arrival in Bologna of buyers from high-potential markets.
With its numerous international missions supported by ICE and the Emilia-Romagna region, Autopromotec organizers say they will define more and more agreements with industry associations in various countries, and will ensure the presence at the exhibition of an increasing number of delegates and members.
For the next edition, the participation of international delegations from more than 30 countries is expected. Autopromotec also will provide its exhibitors with the “B2Match” business matching platform, through which a schedule of B2B meetings during the trade show will be outlined, aiming to encourage further interaction between companies and international buyers attending the fair.
