LENEXA, Kan. As one exciting promotion ends, another one launches for Automotive Parts Associates. This past weekend, winners of the Professionals’ Choice Kansas Speedway promotion enjoyed cup chase action at Kansas Speedway. Beginning in July, participating Professionals’ Choice Warehouse Distributors gave every customer who purchased a product from one of the sponsoring manufacturers an entry form for a chance at winning a “Weekend at the Races.” Not only did the winners receive garage passes, but they were also treated to three nights of hotel accommodations at a local casino, airfare, ground transportation, two days of racing action, meals and spending cash. Official winners, each bringing a guest were Kevin Miller from Speedway Auto Repair in Indianapolis, Ind.; Josh Fitting from Foster’s Auto in Mechanicsburg, Pa.; Peter Chong from George’s Amoco in College Park, Md., and Bruce Broughton, sponsored by Part Stop in Spruce Grove, Alberta.
Additionally, to keep the excitement rolling, APA’s $10,000 Scratch & Win promotion was launched on Oct. 5. During this promotion, which runs until Dec. 3, participating WDs will reward customers who purchase sponsoring manufacturers’ parts with a scratch card. Instant winners get a McDonald’s Arch Card and everyone who receives a scratch card is eligible for the grand prize drawing of $10,000. The grand prize winner will be drawn on Dec. 15.
“Winners of all our promotions are completely drawn at random, so we just never know who the lucky ones are going to be. It’s exciting,” said Dan Freeman, president of Automotive Parts Associates.
The manufacturers that sponsored the 2009 promotions include Airtex Fuel, ASC, Autolite, Beck/Arnley, Bendix, Bosch, Cardone, Delphi, Denso, Dorman, Exide, Federal-Mogul, Four Seasons, FRAM, KYB, Loctite, Mann Filters, Permatex, Remy, Shell Lubricants and Standard.