ATD Launches Digital Suite ‘Radius’ During SEMA Show

ATD Launches Digital Suite ‘Radius’ During SEMA Show

ATD said Radius is a new digital hub that integrates tires, parts, services and solutions into one connected experience.

American Tire Distributors (ATD) announced the launch of ‘Radius,’ a new digital hub designed to integrate tires, parts, services and solutions into one connected experience for the automotive aftermarket, during the 2023 SEMA Show.

ATD says that Radius is comprised of a suite of tools “that seamlessly integrate into business operations to increase efficiency and optimize both sales and service.”

“As a company, over the last several years, we’ve been trying to figure out a way to simplify the experience for our customers to have access to all the suites of tools that we’ve been creating for a tire retailer and the things that they do on a regular basis,” says Stuart Schuette, president and CEO of ATD. “Through a lot of research and engagement with customers and so forth in the marketplace, we’ve put together and now are launching our platform.”

Schuette says the core solutions of Radius include:

  • Data-driven software tools that help streamline operations and reduce or eliminate stale inventory.
  • Programs designed to offer a competitive edge through nationwide warranties, automotive and business retailers, discounts, training, growth bonuses and more.
  • A learning platform that provides training for owners, managers, sales associates and technicians in less than five minutes per day.
  • A sales model that helps tire dealers drive online sales volume, increase foot traffic and capture nationwide online shoppers.
  • Access to volume rebates, discounts and loyalty rewards.
  • A B2B2C e-commerce and back-office solution that provides product catalogs, pricing, and real-time booking for tire installations.
  • A solution that helps shops automate their customer marketing and communications with a full suite of tools, including personalized messaging campaigns, automated appointment reminders, and customer reviews.

For more information on ATD’s Radius, read the full story from our sister publication, Tire Review, here.

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