AskPatty.com Launches New Branding

AskPatty.com Launches New Branding

The relaunch includes new course offerings, an interactive website, social media and the new UpShift Consulting Team.

From Tire Review

AskPatty.com Inc. has expanded its service offerings and partnership opportunities to include training, consulting and certifications for the auto industry. This expansion builds off AskPatty’s “Certified Female Friendly” program that has been offered for over a decade. The relaunch includes new course offerings, a streamlined and interactive website, new social media and the addition of the UpShift Consulting Team.

The new brand image for AskPatty moves away from the traditional pink and purple colors and no longer includes the Patty mascot.

“Our iconic mascot ‘Patty’ has been retired,” said Jody DeVere, AskPatty.com CEO. “When we launched, we really needed an instantly recognizable face for the company, and Patty was the product of a long design process with many iterations. Today, however, the art style was beginning to look a little dated, and we felt that, rather than try to redesign her, it was better to completely rethink our visual identity.”

AskPatty says new product offerings include UpShift, a suite of training and certifications. The UpShift program expands beyond female-friendly to encompass current hot topics such as diversity, culture and inclusion, the company says. The program is comprised of a series of 12 unique modules delivered by a panel of experts in their fields. Training is offered live, in an interactive Zoom setting or via pre-recorded video modules. These new courses span three topics: leadership, with a focus on management skills; workforce, with a focus on employee attraction, hiring and retention; and culture, which focuses on business culture topics including diversity, equity and inclusion.

The original Certified Female Friendly program remains on offer, with a revamped training sequence. In addition to these courses and certifications, AskPatty and the UpShift panel also offer customized consultation packages on a variety of topics, the company says.

You May Also Like

Franchise Times Recognizes Take 5 Oil Change

Take 5 was recognized as the winner in the “Road Warriors” category of the Zor Awards.

Franchise Times recently recognized Take 5 Oil Change as the winner in the “Road Warriors” category of the Zor Awards.

Zor is an abbreviation of franchisor, and it’s the eighth year that the publication has given this award, which recognizes the best buys in franchising.

“We are extremely proud and honored to win this award from Franchise Times, which recognizes that Take 5 Oil Change is an incredible opportunity for franchisees,” said Danny Rivera, EVP and chief operating officer, Driven Brands. “We have built Take 5 Oil Change into a leader in the quick-lube space, with its simple operating model and great unit-level economics. We have a highly sophisticated franchise base, and many of our owners have multi-unit retail experience and are signing development agreements for multiple locations, which shows the power of our platform.”

Sun Auto Continues Growth in Houston

The winner of a Ford Bronco Sport giveaway was named as part of Sun Auto’s plans to invest in the community and show appreciation to its customers.

Sun Auto Continues Growth in Houston
Spark Car Wash Opens Fifth Location in Northeast

The new location “represents a milestone in Spark’s expansion and key progress toward its mission to modernize car washing with cutting-edge clean technology and membership-driven services in the Northeast region.”

Spark Car Wash
Tint World Recognized by Inc. Magazine

The company made the list of the Southeast region’s fastest-growing private companies.

Tint World Recognized by Inc. Magazine
BendPak Announces Full-Rise Scissor Lift Series

The BendPak SP-7XE Series provides the performance and undercarriage access of traditional two-post lifts in a more compact, space-saving package.

BendPak Announces Full-Rise Scissor Lift Series

Other Posts

Icahn Enterprises Announces Management & Financial Update

Andrew Teno has been appointed as CEO of Icahn Enterprises, and David Willetts will serve as CEO of Pep Boys.

Carl-Icahn
NexaMotion Group Continues Growth, Expansion Trajectory

NexaMotion is expanding product offerings and new locations at Transtar Industries and C&M Auto Parts.

NexaMotion Group Continues Growth, Expansion Trajectory
Eliminating Confusion with eReturns

Franco delves into eReturns, the solution he and his team have created to eliminate inconvenience in auto parts returns.

Jim Franco-Autologue-ereturns
Ziebart Ranks #150 in Entrepreneur’s Franchise 500

The ranking is up 19 spots from 2023, based on Ziebart’s performance in unit growth, financial strength and stability, and brand power.

Ziebart Ranks #150 in Entrepreneur's Franchise 500