Article Sheds Light on OE Service Dealer Business - aftermarketNews
OE

Article Sheds Light on OE Service Dealer Business

A report that ran in the Albuquerque Journal yesterday -- "Ford VIP Sees Service Center Open" -- may shed some light on the OE dealerships' increasing focus on capturing more service business. The article, which talked about the grand opening of a new Ford Quality Care Service Center in the Albuquerque area, included comments from Francisco Codina, president of Ford's Customer Service Division. Codina heads up the service center program. Codina told the Journal that Ford's Quality Care Service Centers are part of the company's plan to provide service centers close to where people live.

by Amy Antenora
Managing Editor, aftermarketNews.com

ALBUQUERQUE, NM — A report that ran in the Albuquerque Journal yesterday — “Ford VIP Sees Service Center Open” — may shed some light on the OE dealerships’ increasing focus on capturing more service business.

The article, which talked about the grand opening of a new Ford Quality Care Service Center in the Albuquerque area, included comments from Francisco Codina, president of Ford’s Customer Service Division. Codina heads up the service center program.

Codina told the Journal that Ford’s Quality Care Service Centers are part of the company’s plan to provide service centers close to where people live. He noted four key elements that Ford focuses on in the management of the service centers: providing quality parts and service, convenience, trust and taking time to talk with customers.

“Quality customer service is valuable to any business’ long-term approach,” Codina told the paper. “The car business is tough. Your customers need to know they are valued.”

The new Ford Quality Care Service Center in Albuquerque has eight repair bays and three mechanics on duty to do warranty work on Ford models as well as repairs on other makes, according to the report.

OE dealership service centers like the Ford Quality Care Service Centers are not new, however, the aftermarket is now tuned in to the OE dealership’s intentions and increased focus on recapturing service dollars. This very subject will be the focus of two presentations taking place at this year’s University Forum, presented by the University of the Aftermarket. University Forum takes place Oct. 31 in Las Vegas just prior to the kickoff of AAPEX.

University Forum forum is a great way to learn more about the latest trends in the industry. To register to attend, go to: www.univaftmkt.org/courses/G533.htm

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

OE

Car, Truck & Utility Vehicle of the Year Announced

Winners were selected after hundreds of hours of test driving, research and evaluation.

The 2023 North American Car, Truck and Utility Vehicle of the Year (NACTOY) award winners were announced yesterday during a joint press conference with the Detroit Area Dealers Association (DADA) and Automotive Press Association (APA) at M1 Concourse in Pontiac.  

After three rounds of independently verified voting stemming from hundreds of hours of test driving, research and evaluation, the winners are:

Mullen Automotive Locks in First US Dealer

RMA is the first dealer group partner for Mullen’s commercial EV lineup, which is set to launch in the U.S. in 2023.

Volvo Receives Record Order for Electric Trucks in Australia

The trucks will hit the streets of Sydney during the first quarter of 2023. 

Stellantis and Its US Dealerships Move Toward Electrification

Company partners with Future Energy offering individual, comprehensive evaluations and EV integration services.

Tenneco to Supply Solutions for Rivian R1T and R1S EVs

Monroe Intelligent Suspension and Clevite Elastomer Products selected for Rivian’s light truck and SUV models.

Other Posts

GM Signs Long-Term Nickel Supply Agreement with Vale Canada

This agreement secures for GM a supply of nickel sulfate from a U.S. free-trade partner to support its fast-growing EV production needs in North America.

AAM to Supply Axles for GM’s Next-Gen Pickup

The new vehicles will debut for model year 2023.

GM Donates New Engines to Auto Tech Training Schools

Ninety new engines were donated to 51 GM Automotive Service Education Program schools for hands-on training.

Tenneco Supplies Monroe Intelligent Suspension for Li Auto EV

CVSAe damper modules for the L9 will be manufactured in Tenneco’s plant in Changzhou, China.