MONROE, Mich. – The 2012 Expert Plus service dealer loyalty program from Tenneco Inc. will include a brand-new, interactive shock comparison counter display, designed to make it easy for consumers to experience the difference between a worn and new shock. 
“After receiving input from our trade partners, the new Expert Plus includes the Monroe shock counter display, a useful and exclusive point-of-sale tool,” said Sheryl Bomia, North America Aftermarket programs manager, Tenneco. “This exciting new addition is sure to please members and help support their growth in the ride control category.”
The Expert Plus Program, created to help automotive service businesses increase their share of the undercar service market, is in its 15th year and benefits shops that rely on industry-leading brands like Monroe shocks and struts, Monroe brakes and Walker exhaust systems. Expert Plus membership provides access to popular consumer promotions and exclusive trade reward offers available throughout the year.
The new 2012 Expert Plus membership package also includes the Expert Plus “Preferred Customer” rebate book, which allows service professionals to extend promotion offers on Tenneco products outside of the standard program periods. The mail-in rebates in the coupon book include four Monroe “Buy 3” ride control offers; three Monroe “$75 back” offers; and three Walker Quiet-Flow muffler “$50 back” offers.
Expert Plus member shops also will receive an entire package of merchandising tools, including a full-color, 22.5-in. by 35-in. shop floor decal and 18-in. by 25-in. window decal that feature the “Stop up to 10 feet sooner” message and 50,000-mile/80,000-kilometer replacement recommendation; a pair of Monroe and Walker “Flip Books” for consumers; as well as Tenneco’s ERIS electronic catalog CD and increasing reward opportunities for the year.
The counter display, promotions and other merchandising items are available only to members of the Expert Plus program. The enrollment fee for the annual program is $99.
For more information about the Expert Plus program from Tenneco, contact your Tenneco parts provider, call Expert Plus headquarters at 800-603-6834 (US) or 1-800-531-7814 (Canada) or visit www.monroe.com/Expert-Plus.
