New Year, New Logo for ASA

COLLEYVILLE, Texas – The Automotive Service Association (ASA) has given its logo a facelift. According to ASA, the new logo has a fresh and modernized look – in conjunction with the association’s focus on staying relevant to today’s repair professional. Last year, ASA celebrated its 60th anniversary and implemented several initiatives to ensure it continues to meet the needs of its members.

“ASA is sharply focused on relevancy in its service to today’s automotive repair professionals," said Ron Pyle, ASA president and chief staff executive. "We are examining the association from all angles to provide the best possible programs, trade shows and opportunities for repairers. Our logo enhancement essentially is a visual indicator of these ongoing initiatives.”

“The look is new and fresh, yet still similar enough to our previous logo – which is a strong and identifiable brand for the automotive service and repair field,” added Angie Wilson, vice president of marketing and communications.

ASA members may use the logo immediately. Images and logo guidelines are available 24/7 on ASA’s newly redesigned website (best viewed using the Firefox browser). Members can log into www.ASAshop.org and then visit Tools & Resources > Members Only > Download ASA logos.

For assistance obtaining your username and password to access the Members Only area, contact ASA’s membership services team at (800) ASA-SHOP, ext. 361.

Gilbarco Veeder-Root has launched Konect, an electric vehicle recharging ecosystem for the fuel retail industry. Introduced at the UNITI expo, Konect offers a suite of EV charging hardware and software solutions for businesses looking to install their own EV charging infrastructure.

Konect provides support, including consultancy, installation, maintenance and customer service, the company said in a recent press release. It is a flexible, streamlined solution that allows customers to future-proof their facilities without distracting from their core business. The centerpiece of the solution is an EV charging system co-developed with global EV charging technology provider SK Signet Inc.