TireHub, a national tire distributor co-founded by Bridgestone Americas Inc. and The Goodyear Tire & Rubber Company, has launched the TireHub Plus program, aiming to boost the operations of independent tire dealers across the country.

Curtis Brison, TireHub’s vice president of sales, marketing and strategic growth, highlighted the program’s objectives, saying, “TireHub Plus is more than just a program; it’s a commitment to empowering our independent dealers.” He emphasized TireHub’s role as more than a distributor, but a partner focused on contributing to the dealers’ profitability and growth.

The TireHub Plus program offers a variety of benefits to its members, including:

• Purchase incentives for enhanced profitability: Members have exclusive opportunities to earn additional funds on eligible quarterly tire purchases.
• Road hazard warranty program: This new program provides comprehensive coverage, an easy-to-use online claims portal and quick reimbursements for claims, benefiting both dealers and consumers.
• Digital solutions and marketing funds: Members gain access to digital tools to attract new customers and retain existing ones. The earned marketing dollars can be used for various campaigns and tools, including website development and in-store/digital marketing.
• Alternative customer financing: TireHub Plus has introduced a financing solution beyond traditional credit cards, featuring an easy application process for customers and no risk or start-up costs for dealers, the company said.
• Retail pricing tools: These tools help members optimize their pricing strategy, reflecting market shifts and customer demands to maximize profits and competitiveness.
• Product screen tool for market insights: Customized data sets enable dealers to understand local sales and trends, helping them stock appropriate products to meet customer demands quickly.
• Dealer benchmarking tools: Members can compare key profit drivers with similar dealers nationwide to enhance business performance and maximize profitability.
• Training solutions: Access to mobile and online training material aims to improve employee knowledge and retention, covering product knowledge, customer service skills, technical fundamentals and safety standards.

“Our teams have always been devoted to providing dealers with premium products, industry-leading service and differentiated solutions,” Brison said. “Whether it’s protecting their investments, helping them to market their businesses, or providing additional rewards and incentives, we want to demonstrate that TireHub is the best partner to meet any and all needs of our independent dealers.”