Chijet Motor Company, Inc., new energy vehicle (NEV) market provider, announced the successful culmination of its recent rural marketing events for NEV, which it said represents a significant initiative by Chijet Motor to execute on its expansion strategy.

This achievement underscores the success of Chijet Motor’s strategic initiative to penetrate rural areas with its high-quality NEV offerings, according to the company.

Leveraging the Chinese government’s push for NEV adoption in rural regions, Chijet Motor’s products have gained substantial traction among rural consumers, the company said.

Known for their exceptional quality, cost-effectiveness, and versatile usage scenarios, Chijet Motor said its NEV products have resonated with consumers in suburban and rural markets across China. “Chijet Motor’s marketing team has capitalized on the opportunities presented by government policies, such as the Chinese National Development and Reform Commission and the National Energy Administration’s ‘NEV Going Rural’ campaign. They have implemented a variety of business-to-consumer (B2C) marketing initiatives,” the compay added.

Chijet Motor Company also has organized group car viewings and facilitated live vehicle displays, product promotion, feature explanations, and test drives for the R7 and R9 PHEV passenger cars, along with the V80EV commercial vehicle.

The R7 series, offering both conventional fuel and battery electric power modes, has received particularly positive feedback, according to Chijet Motor Company. The battery electric vehicles (BEVs) in this series are equipped with ternary lithium batteries, providing a maximum range of up to 460 kilometers. The R9 PHEV, a novel hybrid SUV model, boasts a combined range exceeding 1,100 kilometers. The V80EV plays a pivotal role as a logistics BEV in the “last mile” of urban logistics, the company said.