RealTruck, Inc., a manufacturer of functional aftermarket accessories and an online destination for truck, Jeep and off-road enthusiasts, has acquired IDDEA (Industria Diseñadora De Autopartes, S.A. De C.V.), which goes to market under the Go Rhino brand. With 40 issued and pending patents, Go Rhino develops and manufactures products for truck, Jeep and SUV owners.
RealTruck said the acquisition strengthens its existing portfolio of brands spanning truck bed covers, truck bed liners, steps, floor liners fender flares, vent visors and cargo management.
“We’re pleased to welcome the Go Rhino team to our family of leading aftermarket automotive accessories brands,” said RealTruck CEO Carl-Martin Lindahl. “We look forward to joining forces to expand RealTruck’s operations into Mexico with Go Rhino’s impressive product design, development and manufacturing teams.”
“We are excited to partner with RealTruck to expand our products’ reach in support of their vision to scale the aftermarket accessory market through increasing consumer awareness,” said Manuel Alvarez, president of Go Rhino
Go Rhino’s automotive accessories include side steps and running boards in nearly 20 styles, sports bars for modern trucks, hitch steps, bumpers and products for public safety vehicles, as well as an extensive program of Ford Bronco-specific accessories.
Alvarez has owned and managed the business based in Mexico for several decades. He will continue to lead RealTruck’s operations in Mexico and will play a key role in RealTruck’s product supply leadership team, the company said.
