Aftermarket truck parts and accessories manufacturer and online retailer RealTruck Inc. tapped Carl-Martin Lindahl as its new CEO, effective Nov. 28. He will replace long-serving CEO, Bill Reminder, who announced his retirement earlier this year.
Lindahl will lead RealTruck as it “executes on its vision to become the ultimate destination for all truck and off-roading enthusiasts by building upon its innovation experience to expand into new product lines, delivering high-quality consumer engagement across the RealTruck.com platform, and leveraging technology to provide new business building services in support of their wholesale customers and partners,” the company says.
“Carl-Martin has an impressive background leading multi-channel manufacturing brands, and a proven track record of successfully building world class organizations and teams through the use of technology and innovation,” said Marc Magliacano, chairman of RealTruck’s Board of Directors and a managing partner at L Catterton. “We thank Bill for his nearly two decades of service to the company and we are thrilled to welcome Carl-Martin to the RealTruck family. We are confident that Carl-Martin has the experience and strategic vision to build upon RealTruck’s legacy of industry leadership and success to further expand and grow our superior brand, product and distribution platform globally.”
Lindahl joins RealTruck after four years as CEO of SVP Worldwide, which sells under the SINGER, HUSQVARNA VIKING, and PFAFF brands. Prior to SVP Worldwide, Lindahl led KitchenAid, a wholly owned, independently run subsidiary of the Whirlpool Corp. and was vice president overseeing products, brands and engineering for Whirlpool in Europe, the Middle East and Africa.
