Lucid Group, Inc. announced the addition of Andrea Soriani to its executive team as the company’s Vice President of Marketing.

Soriani brings over 25 years of global marketing experience to Lucid, with deep expertise in marketing strategy, communications, digital and sales operations, client experience and business development, Lucid Motors says. He was previously the Vice President of Marketing for TAG Heuer North America (part of the LVMH Group), and prior to that held marketing and communications leadership positions with Maserati and Ferrari both at headquarters and in North America.