Automotive services-based digital marketing company Autoshop Solutions announced it partnered with automotive industry shop management software provider Protractor, to bring the next level of data to its customers, allowing them to see the actual return on investment in their marketing. 

With this partnership, Autoshop Solutions has launched an ROI integration tool. The tool pulls Protractor data into Autoshop Solutions’ dashboard, matching marketing data with the repair orders from the Protractor SMS. The outcome is real-life results on how marketing dollars are being spent, showing clients where the business came in and how to tie it to an actual customer, the company says.

Autoshop Solutions says other features incorporated with the ROI integration tool include the ability to track when a customer found the shop online to when they became an actual shop customer. It also shows total calls, new customers and marketing revenue by medium and source (organic traffic, paid search, and paid social).

“We are very excited about this partnership. No other SMS companies have this integration with Autoshop Solutions,” said Dave Rozario, general manager of Protractor. “This tool will help our customers know where to put their marketing dollars!”

“To continue providing top-quality services to our customers, we are always actively developing and listening to our customers’ needs,” said Margaret Palango, chief executive officer, Autoshop Solutions. “With this partnership, we can show our customers the next level of data available to help them measure the growth of their business and where to go next.”

For more information, visit autoshopsolutions.com.