GSP North America, a leading manufacturer and distributor in the automotive aftermarket, announces its 2021 partnership with the United States Auto Club.
USAC will help drive the GSP brand message to its dedicated fanbase through FloRacing, social media outlets and on-site activation opportunities.
“The explosive growth of FLORacing attracts new, quality brands such as GSP to activate their products through USAC’s broad portfolio of racing series,” said Kevin Miller, USAC president. “We are excited for this new partnership to kick off this year and help establish the GSP name throughout USAC’s racing series.”
With more than 100 live events throughout the United States. GSP will be able to directly engage and educate attendees about the GSP brand. At the end of each race, USAC will award a racer with the GSP DRIVING PERFORMANCE OF THE NIGHT Award to recognize their outstanding individual effort.
“We are excited to partner with USAC to support our efforts of building the GSP brand though motorsports engagement,” said Michael Ceritano, chief operating officer of GSP North America. “Reaching the core motorsport fan with the GSP message of quality, reliability, and performance is key to our long-term growth strategy.
