Valvoline Inc. has announced that its franchisee, Superior Lube Inc., has acquired a quick-lube location that is now operating as a Valvoline Instant Oil Change (VIOC) service center in Orem, Utah.
Superior Lube Inc. operates all five of the VIOC quick-lube locations in the Salt Lake City area. The newest service center is at 55 W. 800 North in Orem.
A core element of Valvoline’s strategy is to accelerate the growth of its industry-leading quick-lube model, which is all about delivering a quick, easy and trusted experience for every customer, every day. Valvoline Instant Oil Change service centers let customers stay in their cars and watch VIOC’s certified technicians perform their service. Technicians complete a professional ASE-accredited training program that is ranked No. 2 globally by the Association for Talent Development’s 2017 BEST Award. In addition to full-service oil changes done in about 15 minutes, VIOC performs a wide range of preventive maintenance services, including transmission, radiator and air-conditioning services; safety parts replacement, including wiper blades and light bulbs; and tire rotation. Most locations also offer fuel system and battery services. VIOC services most vehicle makes and models, including luxury, diesel and hybrid.