The AAPEX 2018 “It’s What’s Inside” print advertising campaign recently won a prestigious Art of the Show Competition award given by the International Association of Exhibitions and Events (IAEE).
The AAPEX print campaign was selected for its creative use of several essential marketing elements needed to promote exhibitions and events. It was designed and executed for AAPEX by mdg, a marketing-driven agency with a 40-year track record of creating campaigns that deliver results.
The Art of the Show Competition recognizes excellence in promotional materials for the exhibitions and events industry in 15 categories of competition spanning three show sizes. An independent panel of judges who specialize in marketing, communications and graphic design judged the entries.
The winning entries will be recognized at Expo! Expo! IAEE’s Annual Meeting & Exhibition to be held Tuesday, Dec. 11 through Thursday, Dec. 13 in New Orleans.
AAPEX 2019, which represents the $740 billion global automotive aftermarket industry, will be held Tuesday, Nov. 5 through Thursday, Nov. 7, 2019, at the Sands Expo in Las Vegas.
