Autopromotec, a specialized international exhibition of automotive equipment and aftermarket products held bi-annually in Bologna, Italy, has emphasized internationalization as a development strategy in recent years. Organizers for Autopromotec highlight this strategy through structured promotional initiatives designed to increase visibility and promote the “Made in Italy” automotive sector.
Autopromotec organizers say their intense efforts have paid off, as seen in the impressive statistics recorded for the event in recent years, particularly with the 2015 exhibition. With the 27th edition of the event on the horizon, Autopromotec’s international promotion machine turned on its engines in early March with a mission to South Korea led by Emanuele Vicentini, Autopromotec brand manager, as part of the “Missioni di Sistema” program promoted by the Italian Ministry of Economic Development and ICE – the Italian Trade Promotion Agency.
South Korea is the sixth largest economy in the world and is experiencing constant growth due especially to strong exports which also include its automotive industry. The Asian country ranks fifth in the world when it comes to auto manufacturing, with more than 4.5 million vehicles produced annually.
Promotional activities in South Korea, which cut across diverse industrial sectors, have seen the participation of numerous stakeholders – both Italian and South Korean – as well as government and banking institutions from both countries.
Following the several promotional events organized by the mission, the stakeholders have signed a Memorandum of Understanding to foster inter-sectoral trade between the two countries, with a focus on the strategic sectors of the respective economies. Addressing specifics related to the automotive industry, Vicentini met with directors of the Korea Trade -Investment Promotion Agency (KOTRA) who expressed keen interest in organizing a collective Korean area during Autopromotec 2017, considering the solid number of visitors to the trade exhibition.
During the mission, an important meeting was organized by SK Networks, one of the principal holding companies in Korea active in a variety of sectors including vehicle servicing. The meeting was coordinated by Kintex, the main trade exhibition center in South Korea that organizes the annual “Automotive Week,” an event supporting the spare parts, after-sales assistance and tuning sectors.
With representatives of “Automotive Week,” which takes place Sept. 2-4 in Seoul, Vicentini outlined a joint promotion of the two trade fair brands with the goal of increasing the exchange of information on markets, buyers and exhibitors.
Autopromotec organizers, bolstered by the interest raised during the recent mission in South Korea, have confirmed other missions in the coming months. Dates are still in the planning stage but the primary purpose will be to attract other international delegations of buyers and exhibitors. Autopromotec also will be present at the major automotive trade fairs around the world.
Over the next few months, more details will be provided on international promotional initiatives and their development. For information on these and other news regarding Autopromotec 2017, visit autopromotec.com.
