Private equity firm Clearview Capital has announced the acquisition, in partnership with management, of direct mail provider Mudlick Mail. The transaction closed on Feb. 14.

Mudlick President and co-founder Tim Ross will assume the role of Mudlick’s CEO and will retain a minority stake in the company, along with select members of the management team.

Founded in 2008, Mudlick Mail offers customized direct mail campaigns and expert insight to help thousands of clients in a variety of industries grow their businesses. Notably, the company serves repair shops in the automotive industry. The company enjoyed its eighth consecutive year of growth in 2017, posting double-digit gains in both sales and customers and mailing more than 150 million pieces of mail.

“We are thrilled to be joining forces with Clearview,” said Ross. “Their support will not only allow Mudlick to accelerate its growth, but will give us the ability to compete more effectively.”

Mudlick plans to expand its sales force both nationally and locally at its Atlanta-area headquarters to increase business development efforts. The company also will establish a technology team to improve the services it provides to clients. The company offers value-added technology-based services including ROI analysis reports and a customer retention tool that works within a customer’s CRM system.

“We believe Mudlick has a strong future ahead and plenty of untapped potential. We look forward to working with Tim and his team to help them achieve their goals,” said Cal Neider, managing partner and co-founder of Clearview Capital.

“The Mudlick team has developed an excellent model for providing a high level of customer service, marketing expertise and measurable results to an under-served base of thousands of small businesses and franchise customers,” said Geoff Faux, vice president of Clearview Capital. “We are excited to help Mudlick continue to develop its infrastructure and technology to offer an even higher value to its current and future customer base.”