Meineke Car Care Centers has partnered with Clutch, a consumer management platform that delivers customer intelligence and engagement solutions to premium brands. Through the strategic partnership, Clutch will design and power a comprehensive solution that will enhance Meineke consumer engagement. The program will focus on delivering value, increased relevancy and stronger, more meaningful consumer-technician relationships throughout the more than 900 centers in North America.

Through the partnership with Meineke, Clutch will deliver personalized consumer experiences, benefits and rewards that will be aligned with individual vehicle maintenance needs and performance desires. The program, will feature cross-channel engagement capabilities, giving Meineke customers robust, personalized communication across digital and traditional channels.

“Meineke customers are family and friends of each of the more than 900 locally owned and operated centers. That makes customer relationships the foundation of our business,” said Artemio Garza, Meineke chief marketing officer. “Our goal remains to remove the stress and anxiety from the vehicle maintenance and repair process. This evolution in our customer relationship program will help do that and allow for greater personalization based on individual consumer and vehicle needs, which makes Clutch the ideal partner for Meineke. The result is car care that is easily integrated into our customers’ everyday lives.”

“We’re incredibly excited to partner with one the premier brands in automotive service,” said Ned Moore, co-founder and CEO of Clutch. “Meineke delivers quality care for millions of automobiles across North America, so it makes perfect sense for the brand to gain a deeper understanding of those drivers in order to deliver them exceptional, personalized car care experiences. We’re proud to be part of this strategic initiative and to help further elevate the Meineke brand as a leader drivers depend on.”