FRANKFURT – Automechanika has announced that, after 12 years, Cromax, which used to be one of many products made by DuPont Refinish, will make its trade fair debut as a new brand at Automechanika Frankfurt, which takes place Sept. 16-20.
Cromax now belongs to Axalta Coating Systems, a newly founded, independent company with more than 140 years of experience in the paint sector that supplies more than 120,000 customers in 130 countries.
“We had no difficulty in choosing the fair as our marking tool, especially for the Cromax launch," said Cromax Marketing Manager Hartmut Krause. "We believe in the international Automechanika brand. For us, it is an ideal opportunity to show existing and potential customers that, although the Cromax brand is new, we remain the experts with regard to workshop productivity and are suppliers of more than just paint. Naturally, this will also be one of the key themes at our exhibition stand. Moreover, Cromax will not only make a presentation in Frankfurt but also at Automechanika Dubai from June 3 to 5.”
The Automechanika shows in Dubai and Frankfurt are on track for a full success, according to event organizers Messe Frankfurt. Both shows are 90 percent booked. Automechanika Dubai, being the largest international
automotive aftermarket trade exhibition in the wider Middle East, is heading toward another record-breaking show. Recent market figures show that demand for automobiles and auto components continues to grow at an impressive rate across the region. The increasingly attractive automotive aftermarket in the region is drawing enormous interest from international manufacturers and suppliers who see it as an opportunity to increase market presence.
