Identifix Direct-Hit

Identifix Direct-Hit Subscriber Base Jumps By 40 Percent In Past Two Years

Vehicle look-ups and hotline archives also increase substantially, company says.

ROSEVILLE, Minn. – Identifix Inc. has announced three significant milestones for the company’s award-winning online tool, Direct-Hit. According to the company, Direct-Hit has exceeded 35,000 subscribers, with the number of vehicle look-ups now reaching 15 million per year. These numbers are up from 25,000 subscribers and 12 million look-ups in 2010. In addition, the company reports that the number of Hotline Archives has reached 525,000, which represents an increase of 25,000 Hotline Archives over the past six months alone.
 
“These new milestones are a result of technicians’ ongoing need for diagnostic and repair information and the value they see in not only what Direct-Hit delivers, but the speed at which we make it available,” said Jeff Sweet, president at Identifix. “We never stop listening to our customers, whether they’re telling us what fixed the vehicle they looked up, or letting us know what we can do better. Our customers’ feedback enables us to enhance our online tool with relevant content for our current subscribers, which also helps to attract new customers that want to be more productive.”
 
According to Indetifix, Direct-Hit delivers diagnostic and repair information quickly by eliminating the frustration of time-consuming factory flowcharts with shortcut tests and confirmed fix procedures created from more than 3.8 million calls to the Identifix Repair Hotline. Collected from more than 100,000 technicians in the field, these fixes are validated by the company’s staff of more than 45 ASE Master L1 Carline Specialists.
 
For more information, visit identifix.com.
 

You May Also Like

Bridgestone Rolls Out Brand Refresh for Tires Plus, Hibdon Tires Plus

Updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Bridgestone Retail Operations rolls out brand refresh for Tires Plus, Hibdon Tires Plus

Bridgestone Retail Operations, a subsidiary of Bridgestone Americas, introduced a phased rollout of new logos and refreshed brand campaigns for the Tires Plus and Hibdon Tires Plus brands. This is the first brand refresh since Bridgestone acquired the two companies in 2006.

According to Bridgestone, updates to the logo include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces of both the Tires Plus name and Total Car Care subhead.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Sun Auto and Tire
Tint World Announces New Location in Birmingham

This brings the company’s store count in Alabama to 3 locations.

Snap-on Announces Latest Software Release

The latest software includes new coverage, guided component tests and features, plus everything from previous releases for smarter fixes, Snap-on said.

Snap-on Announces Latest Software Release
Discount Tire Acquires 6 Suburban Tire Auto Repair Centers

The six locations in the Chicago area will continue to operate under the Suburban Tire Auto Repair Centers’ brand name.

Suburban Tire Auto Repair Centers

Other Posts

Ziebart Unveils New Museum Exhibit for 65th Anniversary

Ziebart also announced new initiatives, including partnership agreements, a national advertising campaign and the brand’s first-ever mascot.

CCC Report Analyzes Labor Pressures, Vehicle Complexity

Report shows advanced technology is contributing to costlier repairs, higher claims costs and longer cycle times.

CCC Report Analyzes Labor Pressures, Vehicle Complexity
RNR Tire Express Honors Legacy of Franchisee Richard Rose

Rose was posthumously awarded with the franchise’s second-ever Lifetime Achievement Award.

RNR Tire Express Honors Legacy of Franchisee Richard Rose
TEXA Releases IDC5 CAR 76.5.0 Update

This software update enables more efficient troubleshooting, while enhancing existing special functions and topology module mapping features.