Holley Announces Shift to Holley Performance Brands
The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.
Burke Porter Group Rebrands as Ascential Technologies
The transportation division will retain the Burke Porter name as “an Ascential Technologies company.”
Eaton Changes Name of its Vehicle Group & eMobility Businesses
Eaton said its newly formed Mobility Group will help meet the evolving needs of both its ICE and EV customers.
JohnDow Industries Launches New Branding, Website And Social Media Channels
The website and social media channels include JohnDow’s new branding strategy designed to communicate the strength of the multiple product lines marketed and sold under the JohnDow brand name, the company says.
CV Products Changes Name To Xceldyne Group
Xceldyne, which is said to stand for “accelerated dynamics,” is a product attribute that aims to reflect the company’s recently announced strategic shift to focus company resources on dynamic precision design and manufacturing.
Truck, Ag And Auto Rebrands As Texas Trucks Direct
“We love Texas, we love Trucks and we are your direct source for all of your parts and service needs. We decided to change our name to better reflect our focus,” said Jerry Cozby, owner of Texas Trucks Direct.
MERA Recognizes Important Role Of Members In Sustainable Manufacturing
The organization has rebranded itself as “MERA – The Association for Sustainable Manufacturing.”
AxleTech Changes Name To Reflect Tech Focus
AxleTech International traces its industrial roots back 100 years as the original Rockwell International. Now, it has rebranded as AxleTech.
New Name Announced For Crowne Aftermarket Business
TRICO Group will consist of the brands of TRICO wiper blades, Carter fuel pumps and StrongArm lift supports.
ididit Launches New Logo, Branding And Website
The company says its new logo artistically joins ididit’s historical legacy and modern innovations to create a clean, forward-thinking look.
