Private label success starts with the right supplier

As private label product managers and buyers know, choosing the right supplier for key private label product lines is critical to the long terms success of a business. There is significant competition in every product category in the automotive aftermarket. It’s not uncommon for the heat of street competition to make it to the desk of the decision maker and his or her team. The pressure is on to get the right program in place.

Filtration products are the “bread and milk” items of the automotive aftermarket. Price and availability can be indicators of an organization’s overall capability and health. Some important attributes to look for in a private label program supplier include quality, financial stability, reputation, reliability and of course, price. For a private label filter program to truly impact business performance the right supplier has to bring innovative solutions that stand out for customers in today’s competitive market. Having the right private label filter program can drive sales across your business.

Where is the long-term business value in selling only on price?

Private label programs are often marketed in the value position of the market where price sensitivity is high and the race to the bottom can be so tempting to chase. A properly designed and managed private label program provides distributors with an opportunity to be firm on price while leveraging innovative solutions to create sales across their company.

Innovation in today’s filtration market comes from a focus on customer satisfaction while delivering long term business building value. The needs of distributors in today’s automotive aftermarket have changed.

The right private label filter supplier will create an innovative program from top to bottom and take responsibility for its success.

Just have the product on your shelf!

Late-model application availability is critical in today’s fast paced filter market. When a service tech calls with a late-model car on the rack, the distributor that simply has the filter is going to get the sale. When that tech finds the right late-model filter supplier in their area, that supplier earns his trust for filters and beyond. Late-model filter availability will earn customer trust and grow your business.

Make your brand visible!

Differentiating in today’s market is critical to your business’ identity. Effective differentiation creates the capability to compete on value instead of price. Marketing your private label filter program to create differentiation should be a priority for your supplier.

Is your private label filter supplier creating private label specific marketing tools for your sales team to leverage in the field?

A successfully differentiated private label filter program will create long term value for your business.

Be cost competitive!

Competitiveness in filtration is a must. Achieving and maintaining a low-cost program while maximizing fill rates and keeping inventory costs in line over the long term is required in the filtration category. The right filter supplier in today’s market facilitates access to direct import capabilities while providing the assurances of domestic warehouse support. The appropriate combination of direct import capability coupled with domestic warehousing support for the ups and downs of market demand provides a unique low-cost program that achieves the fill rates and service levels your customers require.

Is your filter supplier providing you options to keep costs low over the long term while maintaining high fill rates and service levels?

The right innovative supply chain solutions will keep your program competitive for the long term.

Having the right private label filter program can drive sales across your business. The right private label filter supplier recognizes that innovation in private label supply is as important to their customer’s success as it is to their own. For a private label filter program to truly impact business performance the right supplier has to bring innovative solutions that stand out for customers in today’s competitive market.

Today’s buyers know, choosing the right supplier for key private label product lines is critical to the long terms success of their businesses.