Mayhew Steel Products (Mayhew Tools) has announced a new technical alliance partnership with the United States Auto Club (USAC) Silver Crown Series and King of the Wing National Sprint Car Series racecar driver, Bobby Santos III. The alliance kicked off at the USAC Silver Crown on Aug. 13, in Salem, Indiana, where Santos debuted the new Mayhew Tools brand on his car for the race event.
Mayhew Tools is a leading manufacturer of hand tools for the automotive market. In addition to Santos’ sponsorship, Mayhew Tools also has sponsored Doug Coby in his NASCAR Whelen Modified Tour and Woody Pitkat in his Modified Racing Series.
John Lawless, president of Mayhew Tools, said, “The passion and commitment our team instills into the craftsmanship of our tools is like that of a racecar driver toward their craft. Bobby is a great ambassador for the auto racing industry and we are certain that he will also be a great ambassador for Mayhew Tools.”
“I am excited about forging a new partnership with John Lawless and Mayhew Tools,” said Santos. “Their dedication to manufacturing tools that are exceptional, reliable and tough is second-to-none. I look forward to promoting this great company and am truly grateful for their help with my racing career.”
“We have established a solid foundation of brand awareness within the auto racing industry in the Northeast,” said Eric Mills, vice president of sales and marketing, Mayhew Tools. “And we are continuing to build upon that presence and strategy by partnering with different series and teams, like Bobby Santos III, to increase Mayhew’s exposure.”
For more information, contact Mayhew Tools at 800.872.0037 or visit mayhew.com.