PITTSBURGH, PA — The PPG Business Services Group has been selected by Ford Motor Company as the exclusive training provider for the Ford Certified Collision Repair Network (CCRN) curriculum.
PPG has been working closely with Ford through its PPG Business Services Group to develop and implement the CCRN program content at their Ford and Lincoln Mercury dealerships for the past four years. In 2001, PPG assisted Ford in the design and implementation of the pilot phase of the CCRN program, making PPG uniquely qualified to undertake this training effort.
“PPG demonstrated that they were the best supplier to help Ford design and execute the CCRN program. They competed against several other suppliers for the business and it was evident that PPG had the resources and the expertise to implement the program at the dealer level,” said Dan Townsend, Ford’s CCRN program manager.
The PPG Business Services Group and Ford have co-developed “The Quality Process” methodology. Using this methodology, Ford has utilized OEConnection’s Web-based technology to create the Quality Process Tracking (QPT) product, an online tool that documents the quality of the repair on every vehicle that goes through the shop. “The Quality Process” system and OEConnection’s QPT product are installed by PPG consultants as part of the extensive on-site training required of all dealers prior to certification.
PPG also helped Ford to develop an insurance marketing strategy and tools to help the dealers market themselves to the insurers and their dealer customers upon completion of the certification process. These marketing strategies and tools are implemented by the PPG Business Services Group with the dealers during the ten-week installation of the CCRN program.
“PPG has demonstrated its ability to deliver value to all parties involved in Ford’s CCRN program,” said Dave Brocious, manager OEM & Dealer Business Development for PPG. “Since the inception of this program in early 2001, PPG has been there with Ford to design a program that provides value to the dealer collision centers, insurers, Ford Motor Company and – most importantly – to the customer.”
Ford launched the program in 2001 with pilot markets in Cincinnati, Cleveland and Detroit. The national rollout of the program, which began in November 2003, will eventually cover over 150 dealers in approximately 30 markets. The first 100-dealer milestone was reached in October 2004.
For a current listing of certified dealers, visit collisioncare.com.
“This new program offers significant benefits to everyone involved,” said Tom Wenzel, Ford’s Collision Repair Products manager. “Not only will it provide customers in each participating market with top-quality vehicle repairs, but it will also meet the needs of both the insurance industry and dealers who want to enhance and improve their current operations.”
“PPG understands the dealer collision center business, which is why we selected them to implement the CCRN program,” said Wenzel. “They also have the experience and expertise internally with the insurance industry, with their CertifiedFirst Network and LYNXSelect initiatives, that complement what Ford is trying to do in elevating the performance of its dealer collision centers.”
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