DEARBORN, Mich. — While its Detroit counterparts Chrysler and GM have gone back to the drawing board on their restructuring plans, Ford Motor Co. this week introduced a new program available to boost consumers’ buying confidence and begin rebuilding the American economy through the new Ford Advantage Plan.
The plan gives customers payment protection of up to 12 months on any new Ford, Lincoln or Mercury vehicle, 0 percent financing on select vehicles and added local charity support.
All Ford, Lincoln and Mercury vehicles are covered under the Ford Advantage Plan. The program runs from today through June 1.
In addition to providing 12 months of payment protection of up to $700 per month, customers can take advantage of 0 percent financing on select Ford, Lincoln and Mercury vehicles through Ford’s financing partner, Ford Motor Credit.
"Consumers remain anxious about the economy and their own outlook for the future. We at Ford want to do our part to rebuild faith in the marketplace by offering payment protection on every new Ford, Lincoln or Mercury vehicle for up to a year if our customers lose their jobs," said Ken Czubay, vice president of sales and marketing. "Just as important is additional charity support we will provide in conjunction with our local dealers, who are mindful of how non-profit organizations are struggling during this economic downturn," Czubay said. "Ford and our dealers have always stepped up to take an active lead role in the community, and that’s why we are also including a charity element as part of the Ford Advantage Plan."
In 2008, more than 18,000 Ford U.S. employees volunteered 100,000 hours to help people in their local communities – that’s the equivalent of nearly $2 million dollars of in-kind corporate contributions. To continue the momentum, in April, Ford will introduce a program in partnership with its dealers throughout the country to assist local charities impacted by the economic downturn. Ford will announce complete details of this expansive community outreach effort April.
Also as part of its new program, Ford is promoting the fuel economy and strong residual value of its vehicles. The Ford Fusion and Mercury Milan are America’s most fuel-efficient mid-size sedans, and the Fusion has a higher residual value than the Toyota Camry after three years of ownership, according to the Automotive Leasing Guide (ALG).
"Ford’s improvements in quality have contributed significantly to our year-over-year improvements in residual values," added Czubay.
In addition, Ford’s quality is now on par with Toyota and Honda, and Ford continues to have more top safety picks than any other brand, according to the company.
"This is the strongest product lineup we have ever offered," Czubay said. "When you combine these great products with payment protection, 0 percent financing and support for local charities, customers can feel confident about getting back into the market for a new car or truck."